SLOW FLOWERS SUCCESS!
It’s no exaggeration to say that American Flowers Week was a big success.
By one measure, the 2016 celebration exceeded last year’s by three times the engagement — from 410,000 impressions on Instagram and Twitter in 2015 to 1.3 million impressions for this year.
And that’s not counting the Facebook posts, the blogs and news articles, the promotions at grocery and the amazing support from the Slow Flowers Community.
We couldn’t be happier: A simple, week-long celebration of domestic and local flowers may seem simple, but it brought alot of attention to the American-grown cause.
Thank you to everyone who participated:
Flower Farmers promoted their floral customers; Florists promoted their favorite farmers. Everyone benefitted by shining the light on the American Grown floral community.
- More than 1,000 Instagram and Twitter posts tagged #americanflowersweek
- More than 100 flower farmers and florists shared photos of their red-white-and-blue (and other colorful) AFW bouquets
- Two florists taught American Flowers Week design workshops in their communities
- Writers penned news articles and dozens of blog posts. Read The Oregonian’s Janet Eastman and Indianapolis Star’s Jo Ellen Meyers Sharp’s stories here.
- Florists and flower farmers added thousands of American Flowers Week stickers to their bouquets and bunches for CSAs, farmers market stalls and their retail outlets
- Grocery stores in Oregon, Washington and Maryland used signage and special displays to promote locally-grown flowers to their customers
- Four sponsors supported American Flowers Week by posting, blogging and promoting the campaign to their customers.
- Sixteen prizes were donated for our 50 States of American Grown Flowers drawing
A sweet, fragrant and beautiful time was had by all! As the momentum grows for American Flowers Week, we’re already collecting ideas for 2017. Your suggestions and ideas are welcome! Email email@example.com to share yours.
Before I sign off, I have to post my FAVORITE Flower Farmer Moments from American Flowers Week. They are simply beyond compare and you’ll love them:
We couldn’t be more pleased that a major wholesale flower supplier is waving the flag for American Flowers Week!
Thank You, Mayesh Wholesale for promoting local and domestic flowers across the many branches of your organization. Mayesh kicked off American Flowers Week with this video on “Mayesh Minute.” Check it out here:
Mayesh Wholesale’s David Dahlson gives an overview of American Flowers Week and presents some great options of American grown flowers that you may see in your Mayesh cooler – foxglove, cornflowers, ranunculus, tulips, grapevine, and ninebark.
Mayesh also created its American Grown Product List, which will be used by all of its 17 branches to help connect floral customers with local and domestic flowers. This 7-page PDF features widely requested flowers and foliage by Year-Round and Seasonal availability.
Art in Bloom, Field to Vase Dinner Tour, Garden Writers Association, Jello Mold Farm, Melissa Feveyear, St. Louis Art Museum, Syndicate Sales, Terra Bella Flowers, USA-made floral supplies, USA-made vases
Syndicate Sales is one of four national sponsors for American Flowers Week and I’m so pleased that this venerable floral industry hardgoods company sees the value in promoting USA-made products.
Based in Kokomo, Indiana, Syndicate serves the professional florist and wholesale customers through its online store, beautiful catalogs and through other distributors across the country.
I’ve loved collaborating with Syndicate’s design and marketing team on numerous projects, including the Field to Vase Dinner Tours where featured floral designers pair Syndicate’s USA-made vases with local and seasonal American-grown flowers.
Syndicate has also supplied USA-made vases for a workshop I taught at the Garden Writers Association’s annual symposium in Pasadena last September and for my lecture and demonstration at St. Louis Art Museum’s Art in Bloom earlier this year.
It’s nice to say, “I care about the origins of the products I use,” especially when those products contain local and domestic flowers. And I’ve made it a practice to always check for the USA flag icon when I choose a vase from Syndicate Sales.
For American Flowers Week we’ve invited flower farmers and florists around the country to submit their arrangements and red-white-and-blue flowers to our “50 States of American Grown Flowers” gallery. Look to the left column of this site and you’ll see the inspiring lineup of beautiful American-grown blooms.
On Monday, July 4th, we’re drawing winners from the submissions — and three lucky members of the Slow Flowers Community will receive $100-shopping-sprees from Syndicate Sales.
I know you’re crossing fingers to win, so enjoy and check out this special ‘look book’ of Syndicate’s USA-made product line. (Click above)
And thanks to Syndicate for supporting American Flowers Week and the entire floral community!
Longfield Gardens has joined American Flowers Week and Slow Flowers’ other channels (Slowflowers.com and the Slow Flowers Podcast) as a 2016 sponsor because this producer of high quality flower bulbs and perennials for the home gardener sees the value of backyard blooms.
We’re so honored to have a chance to partner with Longfield and promote the timeless practice of growing a cutting garden. Yes, raising bulbs, perennials, annuals, herbs and ornamental shrubs in the garden — and clipping those stems for arranging into vases to decorate one’s interior spaces — is something passionate gardeners have done for generations.
During the first half of the 20th century, many florists actually grew their own special flowers or greenhouse crops, a practice that is having a renaissance today among savvy floral designers! They may not have space for rows of flower crops, but they can plant a cutting garden for unique varieties that lead to one-of-a-kind designs.
For American Flowers Week, Longfield Gardens is promoting the science and art of growing dahlias, offering customers all sorts of tips on selection, growing, staking, caring for and enjoying dahlias. Read the entire lineup of ideas here and follow links to more dahlia news.
FLIRTY FLEURS TULIP COLLECTION
Alicia met the folks at Longfield Gardens and agreed to trial some of their bulbs in her own cutting garden in Arlington, Washington. The results are nothing short of gorgeous and thoroughly inspired, as Alicia created the “Flirty Fleurs Red and White Tulip Collection” for Longfield Gardens.
This stunning collection of late-blooming tulips was developed by Seattle-area florist Alicia Schwede. Alicia grew the tulips in her home garden, then arranged and photographed them and featured the bouquet on her blog.
Each variety represents a different style of tulip, to provide variations in texture as well as color. This contemporary mix will look as beautiful in your garden as it does in a vase. The collection is currently on sale for $47.82 and includes 75 bulbs!
|•||10 Tulip White Parrot|
|•||10 Tulip Carnaval De Nice|
|•||10 Tulip Red Wing|
|•||10 Tulip Midnight Magic|
|•||10 Tulip Estella Rijnveld|
|•||25 Tulip Cartouche|
I hope these resources inspire you to go deep into bulbs for summer and spring floral arranging! It’s coming up on Dahlia Season and right after that, we’ll turn our attention to planting those spring tulip bulbs! When you do so you’ll be adding to your own American-Grown cutting garden!
Thanks Longfield Gardens! You can join their mailing list for special notices, news and sales by clicking here (signup form is at the bottom of the home page).
Do you see what I see? Yes, that’s 234,434 impressions on Twitter and Instagram alone, in just two month since we announced the 2016 American Flowers Week kickoff! Thank you to everyone who is posting and sharing!
Here are some of the fun activities we’ve spotted in the past few days:
Let us know what you’re cooking up — we’d love to share your story of promoting domestic, local, homegrown flowers!
Please download and print extra copies for your marketing and promotion. Or, just get out your art supplies and color this adorable map yourself.
When you do so, please scan the image as I’ve done here and post it to Social Media with the hashtag #americanflowersweek.
The potential color combos are endless and I sure had fun working with Jenny to come up with the best illustration to capture our nation’s floral diversity, along with a few friendly pollinators.
A campaign to promote American flowers and foliage
SEATTLE, WA (May 1, 2016) – Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers, announced details about the second annual “American Flowers Week.”
In 2015, Slowflowers.com creator Debra Prinzing organized the week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. In one month that effort generated more than 400,000 social media impressions on Twitter and Instagram, demonstrating the power of images, ideas and values that promote American Grown Flowers.
“Consumers are more conscious than ever about the origins of the goods they purchase, especially when it comes to food — and flowers,” Prinzing said. “It’s important to raise awareness for and celebrate American grown flowers, as well as flower farmers who grow a diverse selection of botanicals for the cut flower trade. At the same time, we salute floral designers whose ethos and intent inspires them to source domestically.”
Prinzing announced the 2016 campaign launch to more than 700 Slowflowers.com members, unveiling new graphics and a “50 States of American Flowers” contest. The contest encourages farmers and florists to post photographs of their red-white-and-blue bouquets along with the #americangrownflowers tag on social media platforms. Entrants will be included in a drawing for a number of prizes.
Sponsorship support from four marketing partners greatly enhances the impact of the campaign, Prinzing said. Those sponsors include Certified American Grown Flowers, Mayesh Wholesale, Syndicate Sales and Longfield Gardens.
“Certified American Grown Flowers could not be more excited to be supporting a week focused on America’s flower farmers and their flowers,” said Kasey Cronquist, administrator of the Certified American Grown program and CEO/Ambassador of the California Cut Flower Commission. “Origin matters, and we believe a week like this helps drive public awareness about hard-working American flower farmers that they can support all year long. Buying American Grown Flowers makes a difference.”
Support from Mayesh Wholesale Florist, a Los Angeles-based floral suppliers, signals a positive shift in the floral industry, Prinzing noted. According to Patrick Dahlson, Mayesh CEO, “As a flower distributor, we have a great history with our U.S. flower growers. Mayesh is excited to promote American Flowers Week to highlight our American grown flowers and continue our support of the growing community.”
The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and the 2016 American Flowers Week logo and social media badges are available for growers and florists to use for their own marketing and promotion efforts.
Submissions to the “50 States of American Grown Flowers” contest will highlight local flowers from across the country, Prinzing said. “Slowflowers.com member farms and florists are invited to submit their designs to a gallery that we will share with the media during American Flowers Week. Our goal is to showcase the botanical and seasonal beauty from flower farms and designers in all 50 states.”
Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms. To participate in the “50 States of American Grown Flowers” contest, entrants are invited to complete the online form here.
Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.
Debra is the producer of SlowFlowers.com, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 1,000 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.
She is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.
We couldn’t be more thrilled to unveil the very special American Flowers Week logo, a visual expression of flower farming, floral design and Americana.
Slowflowers.com commissioned the artwork from Iowa illustrator Jean Zaputil.
After asking Jean to create a logo for American Flowers Week, she had this to say:
I woke up at 5 a.m. and ideas popped into my head. The first one was a bunch of beautifully painted flowers tied with an Americana ribbon.
The results of Jean’s creativity achieve all that we wished for!
Please visit our download page to use and share on your own Social Platforms, Web site or Marketing Material. Don’t forget to use #AmericanFlowersWeek to help us track impressions as we raise awareness for American-grown flowers!