What is American Flowers Week?
Launched in 2015, AFW is a week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. The dates coincide with Independence Day (June 28-July 4). The Press Announcement can be found here.
What is the purpose?
The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
Who can participate?
Anyone who grows, designs, markets, sells or just enjoys flowers can get involved to highlight domestic, local American-grown flowers. Participation ranges from individual floral designers and flower shops to wholesalers and retailers. We are eager to document involvement through social media and participants are encouraged to use the hashtag “#americanflowersweek” on Instagram, Twitter and Facebook.
How to get involved?
There are a number of visual resources available at AmericanFlowersWeek.com, including logo, badge, social media icons and a USA Floral Coloring Map
Downloadable fact sheets, infographics and the 2016 American Flowers Week logo and social media badges are available for growers and florists to use for their own marketing and promotion efforts.