Launched in 2015, it’s the Original American-Grown Floral Holiday
In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market!
We’ve gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days!
Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.
9 Ways to Participate in American Flowers Week
I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists.
There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!
BADGES & GRAPHICS
Use American Flowers Week’s badges and graphics in your marketing. Click here for a link to download.
The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions.
A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you’ve created, Jenny!
As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp.
Ellen’s work, which is termed “scanner photography,” utilizes freshly-picked flowers, foliage and other gifts from nature as her raw material. When composed into a botanical still-life and then scanned, the resulting digital image can be printed on archival, museum-grade paper for framing, or printed for other products, such as note cards or Ellen’s beautiful silk scarves.
2018 AFW Floral Fashions Unveiled
Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers’ and floral designers’ stories, and more beautiful photos throughout June, leading up to theJune 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
Floral Palette: Peony flowers and petals, Scenic Place Peonies(Homer, Alaska) @scenicplacepeonies
Designer: Kelly Shore, Petals by the Shore@petalsbytheshore
Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle
Model: Ashley Johnson, @ah.schlee
Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies
Apparel: Donated by Grunden’s @grundens
Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra
Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii(Honokaa, Hawaii) @graceflowershawaii
Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) andHigh Country Farms (Pa’auilo Mauka).
Hair/Makeup: Gracia Malendres, Grace Makeup Artistry
Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie
Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones
Production support: Seattle Wholesale Growers Market(Seattle, Wash.)
Designer: Carly Jenkins, Killing Frost Farm(Missoula, Montana) @killingfrostfarm
Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)
Designer: Hedda Brorstrom, Full Bloom Farm
Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily
Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane
Photography: Becca Henry, Becca Henry Photography
Location: Aztec Dahlias, Petaluma, California
Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms
Designer: Faye Zierer Krause, Flora Organica Designs@fayekrause
Model: Morgan Mireles
Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata
Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez
Location: Flora Organica Designs, Arcata, California