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Monthly Archives: July 2015

2015 American Flowers Week, by the Numbers

09 Thursday Jul 2015

Posted by Debra Prinzing in American Flowers Week 2015, Uncategorized

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Tags

April Lemly, Betany Coffland, Chloris Flowers, Kamama Flowers, Sarah Pabody, Steve Pabody, Triple Wren Farms

June18_July4_keyhole_hashtag_tracker_2

Yes, you read that right: 401,637 Impressions on Instagram & Twitter alone for #americanflowersweek!

From boutique growers to the country’s largest flower farms; from studio florists to grocery stores and wholesalers, too, we celebrated American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

On Twitter and Instagram alone, mentions of #americanflowersweek generated more than 400k impressions in one month.

That’s pretty exciting for what was a mere idea six weeks ago!

FGF_American_Flowers_Week_Instagram2Huge thanks to our top participants – without their intentional involvement and embrace of American Flowers Week, we would never have created so much beautiful buzz about this grassroots campaign.

Top post honors go to Farmgirl Flowers of San Francisco and Los Angeles for generating more than 3,500 likes on Instagram with a special “firecracker” bouquet promotion designed just for American Flowers Week. You rocked it, Farmgirl Team (cute bike messenger model, too!).

@baremtnfarm

@baremtnfarm

Others whose posts generated lots of engagement include Bare Mt. Farm, a boutique flower farm in Oregon’s Willamette Valley, with a dazzling photo of peachy trumpet snapdragons

@verbenaflorist

@verbenaflorist

Verbena Flowers & Trimmings of Roseville, Calif. Mom Karen Plarisan and daughter Karly Sahr posted a charming American flowers week bouquet they grew and designed with the “support your local farmer” message.

@chlorisfloral

@chlorisfloral

Betany Coffland of Chloris Floral in Sonoma County, posted a romantic bouquet that wowed with the American Flowers Week message.

@kamamaflowers

@kamamaflowers

April Lemly of Portland’s Kamama Flowers was our most frequent and active participant. It’s so great to have a Slowflowers.com florist who is also a gifted graphic designer, right?

@triplewrenfarms

@triplewrenfarms

April’s engagement was followed closely by Sarah and Steve Pabody of Triple Wren Farms, of Lynden, Washington. All together, the metrics are super impressive!

Here are some other fun stats to share:

page+2+Keyhole_July3page+3+Keyhole_July3Thank you to everyone who participated! Let me know if you have ideas for American Flowers Week, 2016!

I’ll be looking for many advisors — designers, flower farmers, wholesalers and sponsors to help us move this campaign to the next level!

PS, a very special thank you to artist Jean Zaputil for illustrating this gorgeous logo! Learn more about her work at Studio Z Design and Photography.

The 2015 American Flowers Week Logo

The 2015 American Flowers Week Logo

Quote

Independence from Imports

04 Saturday Jul 2015

Posted by Debra Prinzing in American Flowers Week 2015, By the Numbers, Floral Design

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American Flowers, Independence

All these blooms are from my Seattle garden and from my local flower farmers!

All these blooms are from my Seattle garden and from my local flower farmers!

American Flowers Week culminates today on July 4th. Happy Independence Day!

As I wrote the headline for this post, I asked myself, “Why is this one-week celebration so important?”

It’s because American Flowers Week allows us to shine the light on our homegrown flowers, the farmers who grow those blooms and the creatives in whose hands the most inspiring bouquets are created.

Yes, we’ve seen some crazy-gorgeous images of American grown flowers appear across the social media landscape this week.

And no, I had NO idea how many fabulous combinations of red (or reddish), white (or cream) and blue (or purplish) petals and flowers there were.

Gotta love 'Checkers', the perfect dahlia for American Flowers Week (grown by Jello Mold Farm)

Gotta love ‘Checkers’, the perfect dahlia for American Flowers Week (grown by Jello Mold Farm)

In the hands of the Slowflowers.com community – all are dazzling! What an explosion of inventiveness, intentionality — and INDEPENDENCE!

The 2015 American Flowers Week Logo

The 2015 American Flowers Week Logo

American Flowers Week means we can literally claim our Independence from Imports!

Thanks to the suggestion from one of my garden industry friends, I signed up for a hashtag tracking trial with Keyhole.co – [use this link of you want a 3-day trial for your own hashtag project]. So far, in a single week’s time, #americanflowersweek has reached 339,803 impressions on Twitter and Instagram alone! That’s swell!

Just one quick screen grab of the excellent reach #americanflowersweek has enjoyed!

Just one quick screen grab of the excellent reach #americanflowersweek has enjoyed!

We’re flying the flag today – and I thank each of you for growing those beautiful American flowers, making such visually enticing American bouquets, and sharing, sharing, sharing!

Keep it going! Today’s our final day so let’s set off some floral fireworks!

Star-Spangled American Flowers

02 Thursday Jul 2015

Posted by Debra Prinzing in American Flowers Week 2015, Uncategorized

≈ 1 Comment

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All My Thyme, blue hydrangeas, Dawn Severin, Dennis Westphall, Diane Szukovathy, feverfew, gooseneck loosestrife, Jean Zaputil, Jello Mold Farm, raspberry foliage, red yarrow Paprika, red-and-white ribbon

americanflowersweek_striped_ribbon

Love showing off my garden's best hydrangeas for American Flowers Week!

Love showing off my garden’s best hydrangeas for American Flowers Week!

July has arrived and American Flowers Week is in full swing! Hundreds of posts featuring the flowers and foliage grown here in the U.S.A. on domestic farms are appearing across social media — as so many proudly share their homegrown blooms.

We’ll compile a summary of these amazing “shares” at week’s end.

Suffice it to say, I’m overwhelmed with the level of participation for such a grassroots project.

From Farms to Wholesalers; from Design Studios to Grocery Floral Departments – it’s inspiring to see that so many fans of American Grown Flowers are taking photos of their local and seasonal blooms and tagging those images with #americanflowersweek to show allegiance to American Grown Flowers.

I’m waving the Thank You flag to each and every one of you!

A child's table, painted delphinium blue by a vintage dealer, is my perfect podium for this bouquet.

A child’s table, painted Delphinium blue by a vintage dealer, is my perfect podium for this bouquet.

Hydrangeas, light and dark blue; red yarrow; white feverfew; white gooseneck loosestrife; and green raspberry foliage add up to a star-spangled bouquet.

Hydrangeas, light and dark blue; red yarrow; white feverfew; white gooseneck loosestrife; and green raspberry foliage add up to a star-spangled bouquet.

Even though I had a major lens failure on my camera this week — the worst possible week to be without my camera — I was determined to share today’s bouquet with you.

Thankfully, between iPhone shots and a borrowed point-and-shoot, I captured the essence of a red-white-and-blue hand-tied bouquet that I created earlier today.

The dark and light blue-toned hydrangeas are straight from my Seattle garden.

I cut them late last night and left them outdoors in a bucket of water to cool off until dawn. It has been in the mid-80s this week, so hydrangeas aren’t wildly happy about the climate. But that overnight soak was ideal to revive these lovelies.

A couple of my local flower farmer friends grew the other patriotic-hued ingredients in this bouquet:

From All My Thyme (flower farmer Dawn Severin), red yarrow and white feverfew – both cheerfully yellow centered.

From Jello Mold Farm (flower farmers Diane Szukovathy and Dennis Westphall), the gooseneck loosestrife and the raspberry foliage.

The 2015 American Flowers Week Logo

The 2015 American Flowers Week Logo

Inspired by the “ribbon” motif that artist Jean Zaputil used to “tie” the charming bouquet on our American Flowers Week logo, I shopped for flag-themed ribbon at Packaging Specialty in Seattle. This bold red-and-white striped grosgrain caught my eye and yards of it finish off this bouquet.

There’s still three more days of American Flowers Week – and you’re invited to join in! Post your photos and share the #americanflowersweek tag.

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