American Flowers Week is the advocacy, education and outreach campaign co-produced by the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com, the free, nationwide, online directory to American Flowers and the people who grow and design with them.
Inspired by the success of British Flowers Week, American flowers advocate and journalist Debra Prinzing created the U.S. version of the domestic flowers promotion campaign in 2015. She chose to launch the campaign during the week coinciding with July 4th, America’s Independence Day.
“Of course, like everyone in the Slow Flowers Movement, I believe that we should be celebrating American-grown flowers during all 52 weeks of the year,” she notes. “But by choosing to devote one full week to an awareness campaign, I believe we can heighten the attention on this cause – both in the media and in the public.”
In its fourth year, American Flowers Week has gained significant momentum generating more than 5 million impressions across social media platforms.
Prinzing encourages everyone involved in flower farming and floral design with America’s flowers to use the #americanflowersweek hashtag to draw attention to the campaign.