Botanical Couture 2021
Our 2021 Botanical Couture Collection was the largest one to date!

Slow Flowers Society will commission at least FIVE Floral Couture Looks for our 2022 American Flowers Week Collection

If you’ve been thinking about contributing, NOW is the time to commit! There are just two months left for collecting photography of your creative pieces.

Here are some great resources for you to use in planning your floral fashion!

1. Watch Botanical Couture Tips & Techniques from American Flowers Week

Sign up to watch the FREE Webinar featuring 12 past Creators, Slow Flowers Members, Farmer-Florists, Growers, and Designers whose talents and Botanical Couture fashions have been showcased since 2015.

Webinar Graphic

2. Submit Your Proposal ASAP:

Tammy Myers of LORA Bloom submitted this inspiration board as part of her design concept for 2021’s Ruth Bader Ginsburg-inspired botanical couture

We’re soliciting proposals from farmer-florist creative teams for this campaign. Those submitting must be active Slow Flowers members. Consideration will be made for new regions and botanical elements not previously featured. We have a special focus on inclusion and representation!

3. New for 2022: Flower Sponsors Are Ready to Help

We have just named two new American Flowers Week sponsors who are here to help you with your Botanical Couture planning and execution!

After your proposal has been accepted, in addition to your own procurement efforts, we will connect you with flower expert Carlos Cardoza of CamFlor Inc., based in Watsonville, California. CamFlor is generously providing a donation of flowers and foliage for your American Flowers Week 2022 floral fashion look. In addition, Carlos will assist you in estimating and selecting the ingredients you need for your designs — approximately 500 stems of seasonal, California-grown flowers and foliage.

Mayesh Wholesale Florists will provide logistics and shipping to assist in this process! If you are located near a Mayesh Branch, you’ll be able pick up your blooms there. If you don’t have a Mayesh branch nearby, no worries! Mayesh will facilitate the shipping of those blooms in support of American Flowers Week!

4. Get Published! Photography for all 2022 Looks Must be Available by June 1, 2022.

SFJ cover

The selected Botanical Couture fashions will be published in our 2022 special issue of Slow Flowers Journal. 

What are you waiting for? Let’s celebrate American Flowers Week and Showcase the flower farming and floral design talents of our members!

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