2022 AFW branding illustration
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Get ready for American Flowers Week, June 28-July 4, 2022!

We’re thrilled to reveal the 2022 American Flowers Week branding, created exclusively for Slow Flowers Society by Shelley Aldrich, a painter and illustrator based in Rancho Palos Verdes, California.

Like some of our past commissions, we discovered Shelley on Instagram at @shelleyaldrichminimuseum.

We were drawn to her whimsical painting technique in depicting botanical patterns, flowers and gardens, wildlife, and people! Visit her work here and shop her Etsy store here

After discovering and contacting Shelley, we brainstormed three concepts for an original American Flowers Week illustration for 2022. What you see above is the final piece, and we think the USA map with red, white, and blue blooms is utterly charming! Hope you do, too! The flowers are intended to be playful and familiar, while not literally replicated.

Meet Shelley Aldrich

Shelley Aldrich
Artist and painter Shelley Aldrich

Shelley is a self-taught artist that began painting four years ago. She studied Business Administration at the University of Southern California and worked 20 years in the entertainment, tech and auto industries.  In 2014, she quit the corporate world to spend more time at home with her young girls.

While Shelley has always enjoyed creative hobbies, it was during this time that she began focusing on learning to paint. She started with a 100 Day Project in 2018 and has not stopped since.

Her painting style is still evolving but is almost always joyful and whimsical and inspired by the natural world and an interesting story.

When she is not creating, she can be found at home with her family, hiking, playing, or keeping their home life tidy.  

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Let’s get ready for American Flowers Week

Here are some inspiring stories from past years to help you plan for your 2022 promotions:

Red, White & Bloom: Local Flower Promotions Sizzle During American Flowers Week

Flowers Fill the Stage at SWGMC

American Flowers Week “In Bloom” — Ideas and Inspiration from Around the U.S.

Promote Your Flowers This Summer with American Flowers Week