For the past several years, we’ve ordered our popular American Flowers Week bouquet labels from Grower’s Discount Labels. And we’ve loved working with this family-owned business with deep ties to farming and publishing!
For 2020, we’re thrilled that Grower’s Discount Labels is joining American Flowers Week as a sponsor, supporting this important domestic flower promotion campaign.
AMERICAN FLOWERS WEEK June 28-July 4, 2020
We’re about to reprint the American Flowers Week labels (actual size: 2-x-3 inch oval) and it’s time to place your order! It’s completely free to participate in American Flowers Week, but if you really want to dazzle your customers, we have an affordable resource for you to use. For the fifth year in a row, use American Flowers Week bouquet labels to highlight your product, your brand and your mission. The labels are available exclusively to all active Slow Flowers members. To offset the cost of design and production, we ask for a nominal contribution from you. Pricing: $20 50 $35 100 $50 200 $100 500 To order: Please send your request to: email@example.com and indicate the quantity of labels you want. Payment: You’ll receive an invoice payable via PayPal and once payment is complete, the labels will be shipped. We will add $10 Priority Shipping & Handling to each order, due to a Postal Service rate increase to $7.75 for a flat-rate envelope. Deadline/Shipment: All label orders must be received by Friday, June 19th in order for us to mail them to you in time.
Since 1989, Grower’s Discount Labels has been providing graphic design solutions and high quality labels at a discounted price, with personal service at every step. Their goal is to make the process as simple and successful as possible. Check out the Label Gallery and for ideas, check out the Label Designs for Purchase link. When you order floral labels for your own enterprise or brand, take advantage of the special offer above.
NOTE: Grower’s Discount Labels is temporarily unable to accept new customers, but they hope to turn on their Quote Request Form very soon. To make sure you’re notified when that option is available to new customers, fill out this form!
The fifth annual American Flowers Week celebration kicks off today, June 28th and runs through July 4th. You’re invited to join the party and share your beautiful flowers — local, seasonal and grown close to home.
A group of talented floral designers, retail florists and farmer-florists joined together to produce the installation. We transformed the 10-by-10 foot loading dock at SWGMC into a theatrical floral stage, complete with lavish botanical draperies and a marquee banner reading “American Flowers Week” (more on that below).
On Tuesday afternoon volunteer Slow Flowers member designers threaded more than 2,000 flower heads onto 15-foot-long lei-like strands. A festive — “it takes a village” — spirit of collaboration filled the workroom as these women, many of whom had not previously met, each shared stories of their floral journey, as well as personal insights into finding balance as creatives and entrepreneurs. Gathered around a table while threading long needles through freshly-cut flower heads onto bullion wire . . . it felt like a modern-day quilting bee. Great connections while making something beautiful together.
We loved the palette: white, cream, pink coral, lavender and maroon blooms, generously donated by the Market and its member growers. The color choice was a nod to red-and-white stripes of the U.S. flag while also blending nicely with the Josie Ricefloral mural that covers the entire surface of the Market, including around the loading dock opening. Keita Horn of Smashing Petals designed two beautiful, tapestry-like floral tiebacks using nigella, scabiosa, delphinium and sea holly, among other blue-petaled options.
We also utilized several sections of greenery garlands, custom-made by Camflor, a California flower farm and Slow Flowers member. The texture and density of the eucalyptus and grevillea garlands added lots of volume and interest to the floral strands.
Early Wednesday morning, we installed the floral draperies from the lip of the roll-up loading dock door. S-hooks and zip-ties were perfect mechanics to engineer the scheme. A time crunch before the market opened to buyers at 6 a.m. kept everyone focused. As soon as the garlands and floral strands were in pace, Emily Ellen Anderson of Lola Creative her assistant Alana Crawley climbed ladders to install a fabulous bunting-style banner that spanned the opening of the loading dock declaring: AMERICAN FLOWERS WEEK.
Our favorite part: the F L O W E R S part is spelled out in red spray roses, dianthus and other tiny flower heads.
Thank you to everyone who attended. For those of you who missed the festivities, please enjoy the party virtually, through Missy Palacol’s lens (thank YOU, Missy!).
More Thanks: Lainie Kertesz, Johnny’s Selected Seeds, who brought flower seed giveaways and cut flower resources Erin Murphy, Tilth Alliance, for sharing resources on organic farming and farm tours Suzanne Carson and Laura Ridenour who just kicked off the Washington Flowers Project in conjunction with American Flowers Week and lent major support and enthusiasm for the installation and party. Jessica Lutovsky, Must Love Frosting, for her fantastic and delicious cookie artistry
This year, we continue the inspiring Botanical Couture Collection, a series of wearable floral fashions, created with locally-harvested flowers and foliages by design teams around the U.S. For 2019, we have the largest collection to date — NINE Looks!
In the days leading up to the American Flowers Week (June 28-July 4), we want to highlight stories of the people, flowers, studios and farms behind these beautiful looks.
First up: Maine
Design Elements: An endless array of iconic, field-grown flowers at the Johnny’s Selected Seeds Research Farm, a 40-acre farm is located in Albion, Maine. At first glance, Johnny’s Farm looks like a typical market farm, with three greenhouses, a hoophouse, and orderly fields of vegetables, herbs, and flowers. But a closer inspection reveals its true nature as a place of study and evaluation. Labels mark the variety trials; staff members with clipboards make notes; and groups of employees from the nonfarming parts of the company participate in guided “crop walks” and “field forums” across the seasons to learn about varieties and methods being trialed.
Inspiration:Rayne Grace Hoke, Slow Flowers member and owner of Flora’s Muse in Biddeford, Maine, says she was inspired by the incredible variety of annuals, herbs, grasses and foliages. She incorporated many of these choices into a beautiful tapestry-like bodice and a flowing skirt of grasses and greens.
We asked Johnny’s flower and herb expert Hillary Alger a few questions about the project. Here’s our conversation:
Q: What was the starting point for the design? A: Rayne was so wonderful and open to anything. In one of the planning phone calls, there was some mention of the warmth and glow of high-season annuals. That stuck in my mind and was the guiding concept in gathering materials for Rayne to work with. The final harvest list included a lot of apricot, gold, cream and coral blooms. It was so exciting to participate and imagine what the final piece would look like. I definitely went overboard harvesting a little too much!
Q: Can you describe the place where photography occurred? A:The shoot took place in our flower trial fields, located on a high point of Johnny’s trials and research farm. The farm is very rural, bordered by woods and farm fields. It was an old dairy farm before becoming the primary location for Johnny’s Selected Seeds in the 1970s. It’s a quiet place at the end of the day when everyone has gone home. For the photography, we got an early start in order to catch some dreamy light.
Q: Can you describe the mood or sentiment of the location? A:The concept and story we had in mind when setting up and styling the shoot was something of ‘Alice in Wonderland-meets-flower farmer.’ The story was that Mary, our model, was in her own flower field; she’s taken by and a bit intoxicated by the beauty of the moment. Responding to the experience, she has gathered all that her arms can carry. Maybe she made the dress . . . or maybe she just imagined it!
Q: What do you hope is the message for those who see these incredible images, the flowers and Rayne’s magical dress? A: I hope this inspires others to explore the story of local and domestic farms, seasonal flowers and the farmers and designers who are working hard to make our world so beautiful.
Q: Anything else you want to mention about this project? A: It was really fun to think about floral design, beyond the bouquet. We should all do that more often!
Romantic and mysterious, the floral cape designed by Tara Folker of Splints & Daisies features all-American grown botanicals from Stargazer Barn in Arcata, California. (c) With Love and Embers
Floral Palette: Bulb flowers, including Irises, tulips and callas; Foliages, including ornamental cabbage, sword fern and wild huckleberry.
Floral ingredients supplied by Stargazer Barn, Arcata, California Designer: Tara Folker, Splints & Daisies, Lancaster, Pennsylvania; splintsanddaisies.com @splintsanddaisies
Floral designer and artist Tara Folker
Tara Folker has been designing flowers for nearly two decades, having opened her own dried florals and woven basketry business when she was 19. Coming from a family of artists on her mother and grandmother’s side and of plant lovers on her father’s side, Tara concludes, “Things mixed for me, and I ended up in artistic florals.”
While she doesn’t describe herself as a fashion designer, Tara has produced a number of wearable floral garments for styled shoots. “I call it my playtime because it’s when I can actually do what I want to do. As anyone in the wedding industry knows, you don’t always get that. With styled shoots, I’m going to do what I love.”
When Bill Prescott, Stargazer Barn, offered to provide the flowers and foliage for Tara’s American Flowers Week concept, the timing was perfect. Tara and her team photographed in early January when not much local product was available on the East Coast.
She treasured the chance to select from Stargazer’s greenhouses and fields in Northern California: Fancy and standard tulips, ‘White Versailles’ Freesias, ‘Telsar’ Irises, ‘Cantor’ callas and all sorts of greenery, such as white and purple ornamental cabbage, sword ferns and lacy sweet huckleberry. The color palette: purples, peaches, white and green – quiet and moody for the season.
I had never seen the huck before, but it looked fun. Plus, I loved that the sword ferns were harvested from the Redwoods just a few days before the shoot.
Tara is comfortable with designing in real time, on location, rather than committing to a sketch or recipe in advance. She took as her muse Ashley Garner, the beautiful, edgy model, and the raw warehouse space at Hingework, a Lancaster event studio with large windows, white brick walls and a contemporary/industrial vibe.
The designer imagined a semitransparent floral cape that would showcase all of the fresh flowering bulbs, draping fluidly from the model’s form. “I didn’t want to do a dress or a skirt again, but I wanted to create something wearable that was new to me, too, so that I could feel satisfied with the design.”
Ashley’s style – juxtaposed against the soft, romantic, feminine florals – emoted an almost fantasylike narrative. A black leotard and leggings allowed Ashley’s body form to be another organic element while the makeup accentuated her eyes and lips. Of course, the model’s bare head also became part of Tara’s overall vision.
Tara envisioned a short shrug or capelet with sleeves, but while building the underpinnings with chicken wire, she realized sleeves would restrict Ashley’s movement and feel stiff. For a tall, lanky model, that just didn’t make sense.
“In the end, the chicken wire is almost like a scarf that lays across her shoulders. With not much of a base, the flowers themselves became the garment,” Tara says. “The flowers were tied onto the wire that I did use, and it really hugged her shoulders.”
RESOURCES Model: Ashley Garner Makeup: Stefani Burket, Bonafide Ginger, Lancaster, Pennsylvania Photography: Jillian and Ryan McGrath, With Love & Embers, Hummelstown, Pennsylvania Location: Hingework, Lancaster, Pennsylvania
Yep, you read that right: 5 million and counting! That’s the social media impressions generated by YOU and YOUR Instagram & Twitter Posts in the past 30 days!! #AmericanFlowersWeek has exploded — just like fireworks!
In our third year, participation in AFW more than tripled the impressions generated last year, putting #americanflowersweek on the map in all 50 states!
[Imagine the true metrics if Facebook let us track hashtags? Just sayin’!]
Thank you to each one who joined in! The Slow Flowers Communityhas the momentum to effect change in the marketplace, so continue posting and sharing the #slowflowers message every week of the year! Source: Keyhole.co
The 3rd Annual American Flowers Week has come to a close and it was our best ever!With participation across the U.S. in all sectors of the floral industry, this New Floral Holiday is waving the flag and making a splash from coast to coast.
Read on to discover how the Slow Flowers Community spent this year’s campaign celebrating American-grown flowers — be inspired and start making plans for your 2018 floral parties, events and creative projects!
Floral Fashions — a Couture Approach
Showcasing the design work of four Slow Flowers members, from left: Tara Folker of Splints & Daisies; Riz Reyes of RHR Horticulture; Teresa Sabankaya of Bonny Doon Garden Co. and Amy Kunkel-Patterson of Gather Design Co.
This year, Slow Flowers, which presents American Flowers Week, commissioned five floral-inspired fashion shoots depicting iconic American grown blooms. The designers who contributed their creativity and artistic talents teamed up with generous flower farms that donated stems straight from their fields and greenhouses.
Melanie Cherry, Town & Country Markets’ floral boss, shared this shot of an in-store sunflower display for American Flowers Week.
Diana Westcott, regional floral buyer for Whole Foods’ Mid-Atlantic Region based in Maryland, shared this beautiful display from one of her floral departments!
Slowflowers member Rita Anders of Weimar, Texas-based Cuts of Color, delivered hundreds of bouquets and bunches of American Flowers Week blooms to Central Market in Houston. She texted us these photos and added: “Labels look great! I love the labels!”
Steve Pabody, partner in Triple Wren Farms in Ferndale, Washington (with his wife Sarah Pabody) have a fabulous partnership with Cone & Steiner General, a neighborhood convenience store, with soon-to-be 3 Seattle locations.
AMERICAN FLOWERS WEEK Promotion Idea
Kathleen Barber of Erika’s Fresh Flowers in Astoria, Oregon, donated all net proceeds of her locally grown bouquets sold during American Flowers Week to Northwest Battle Buddies, a nonprofit partnering combat veterans with professionally trained dogs. Love this idea and the personal, healing connections being made with Kathleen’s flowers.
The U.K.’s most important wholesale floral hub launched BFW in 2013 as a low-budget, social media-driven “annual celebration of seasonal, locally-grown flowers and foliage united the U.K. cut flower industry and sparking public and media interest in where our flowers come from.” It has become a popular and successful campaign to promote British flowers — and floral designers.
By the time we had finished sipping from our steaming mugs of tea in the Market’s employee break room, I was thinking to myself: “I should start American Flowers Week.”
Helen and her colleagues were immensely helpful and supportive. I returned to the U.S. in late May 2015 inspired by the BFW model, equipped with Helen’s suggestions and resources, and by the end of June, I introduced American Flowers Week.
It seems entirely fitting that our week coincides with Independence Day, July 4th. Not only do these dates provide a patriotic hook on which to hang AFW, the timing is perfect because there are local flowers growing on farms in all 50 U.S. states, Alaska included, in late June and early July. And, as one wholesale floral manager suggested: “It’s otherwise a down time in floral, so we love having a new event to help promote flowers.”
The initial grass-roots endeavor enjoyed 400,000 social media impressions during the 2015 campaign.
In 2016, we added beautiful collateral material, a free USA floral coloring map that participating florists and flower farmers could download and share with customers, and even red-white-and-blue stickers used by florists, flower farmers and retailers to label their AFW bouquets. Impressions on social media hit 1.3 million last year.
This year’s campaign graphic features Floral Fashion by Amy Kunkel-Patterson of Gather Design Co., photography by Anna Peters, and graphic design by Jenny Diaz — read the entire story tomorrow!
I can’t wait to see what we’ll reach for 2017. This is Day Two of American Flowers Week and we’ve already hit 2.0 million impressions on Twitter & Instagram alone! That’s radical! Love how the Slow Flowers Tribe is helping make American Flowers Week a *trending topic!
For 2017, I’ve borrowed yet another page from British Flowers Week. BFW selects five iconic U.K.-grown flowers and pairs each with a high-profile florist or design team to produce installations and vignettes. The press and online media devour these images — and of course, the publication of them creates a buzz about British flowers and the farmers and florists who supply them.
Slow Flowers, which presents AFW, has commissioned five floral-inspired fashion shoots depicting iconic American grown blooms. The designers who contributed their creativity and artistic talents teamed up with generous flower farms that donated stems straight from their fields and greenhouses.
The goal? To showcase domestic and seasonal flowers in a new and engaging way — and to show how inventiveness and ingenuity, along with American grown flowers, produce beautiful results.
Upcoming: For the next 5 days — through July 4th — I’ll post the story of each Floral Fashion, with insights from its designer, as well as flower farmers who provided the botanicals incorporated in each wearable style.
SLOWFLOWERS.COM ANNOUNCES 2017 AMERICAN FLOWERS WEEK
A new Floral Holiday, now in its third year
Set for June 28-July 4, 2017
SEATTLE, WA (May 1, 2017) – Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers, today announced details about the third annual “American Flowers Week.”
Since 2015, Slowflowers.com creator Debra Prinzing has staged a week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. Last year, that effort generated more than 1.3 million social media impressions on Twitter and Instagram in a single month, demonstrating the power of images, ideas and values that promote American Grown Flowers.
Clearly, we’re experiencing a new normal marketplace in which consumers are highly conscious of the origins of the goods they purchase, and this is more evident in the floral industry than ever before,” Prinzing said. “The Slow Flowers community of growers and designers believe it’s important to raise awareness and celebrate local and domestic flowers with a new American floral holiday.
Many of the floral fashions will be published in the June 2017 issue of Florists’ Review magazine and the full gallery of images will be revealed and shared during American Flowers Week, Prinzing said.
In addition, American Flowers Week will be celebrated during a one-day Slow Flowers Summit, a symposium for progressive thought and action in the floral industry. Called a “Ted Talk for Flower Lovers,” the Summit takes place on Sunday, July 2, 2017 at the Surf Incubator Event Space in Downtown Seattle.
“Certified American Grown is excited to be part of promoting a week focused on America’s flower farming families and the flowers they grow,” said Kasey Cronquist, administrator of Certified American Grown. “Origin matters, and we believe a week like this helps drive public awareness about the quality, beauty and economic benefits of supporting and buying homegrown blooms. Buying American Grown Flowers makes a difference.”
“Johnny’s Selected Seeds is thrilled to be an American Flowers Week partner,” said Gretchen Kruysman, Johnny’s marketing director. “We encourage our customers, employees and the flower farming and gardening community to plant more flowers and help local flowers thrive.”
“Syndicate Sales is an American manufacturer of vases and supplies for the professional florist, so it’s entirely fitting to promote the vibrant American-grown floral palette from local flower farms and floral designers who fill our vases,” says Kelvin Frye, Syndicate Sales’ director of sales and marketing. “We salute American Flowers Week.”
“At Longfield Gardens, we supply gardeners with the best quality plants and bulbs for their landscapes, cutting gardens and containers,” says Jen Pfau, marketing director for Longfield Gardens. “American Flowers Week helps us shine the light on the amazing selection of flowers to plant, cut and arrange. It’s a great campaign that involves everyone from home gardeners to flower farmers and florists.”
American Flowers Week is designed to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign coincides with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and the 2017 American Flowers Week logo and social media badges are available for growers and florists to use for marketing and promotion efforts.
The “50 States of American Grown Flowers” contest will highlight local flowers from across the country, Prinzing said. “Slowflowers.com member farms and florists are invited to submit their designs to a gallery to be shared with media during American Flowers Week. Our goal is to showcase the botanical and seasonal beauty from flower farms and designers in all 50 states.”
Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms.
As attendees from around the world walked into the Miami Airport & Convention Center, they were greeted by an 8-by-12 foot “Stars and Stripes” flag fabricated out of approximately 10,000 stems of foliage and flowers.
Christy Hulsey, of Colonia House of Flowers, with her creation, including red pine-cone ginger lilies from her grandmother’s garden in Georgia.
Designed by Slowflowers.com member Christy Hulsey of Colonial House of Flowers, the amazing, three-dimensional installation was impossible to ignore. “It stood proudly in the lobby of the conference registration area for all to see and it was a beautiful piece, enjoyed by many people who took their picture with it throughout the week,” says Kasey Cronquist, administrator of Certified American Grown Flowers, who envisioned the giant floral flag, invited Christy to produce it and recruited numerous flower farms to contribute thousands of flowers and foliage stems for its construction.
Details, Details, all 10,000 of them!
While this story has nothing specific to do with American Flowers Week, I want to share Christy’s story of passion, commitment to her family and community, and love of American flowers. This is a story of total sacrifice and it shouldn’t go unrecognized.
PLUS, I think you’ll draw inspiration as you plan your own over-the-top way to celebrate American Flowers Week 2017! You just might want to build your own FLORAL FLAG!
ALL AMERICAN INSPIRATION
There’s nothing more near and dear to me than American flowers,” Christy says. “It was such an honor to create this piece.
The larger-than-life botanical endeavor came together with ingenuity and sheer determination, the type of superhuman skills required of a designer like Christy who is used to executing large-scale weddings and events for her south Georgia-based floral business. “This project came together in less than four weeks. We had to build it on-site in a very short period of time.”
Keeping everything fresh and fantastic!
Christy credits fellow Chapel DesignerLisa Thorne of Thorne & Thistlesin Auburn, Alabama, for helping her with the conceptual design. “Lisa created the original outline for the wall. She drew this! Out of the goodness of her heart. No compensation. No credit. She just did it! And she also created the flower recipe,” Christy says. “Without being asked, Lisa just took the ball and ran. She spent so many hours working on this project . . . and thank goodness.”
[Note:This help was so essential to Christy because at the time, her home town had been hit by a fall hurricane and she was without electricity and certainly didn’t have access to the Internet.]
Christy’s husband Brian Hulsey, who has extensive carpentry and electrical training, lent hours of his construction talents, as well as financial support for supplies. “It’s amazing that we were able to make this happen,” she says.
This side view gives a sense of the flag-wall’s depth and dimension
The structure’s plywood base was constructed to look like a flag billowing in the wind. It was so large that once Brian finished, Christy had to rent a cargo van to transport it more than 500 miles to Miami. Erected on site, the base was stabilized with a pulley system attached to the back of the wall. Four buckets filled with 100-pound sandbags were hooked to the pulleys as counterweights.
Seattle Wholesale Growers Market, the innovative farmer-to-florist wholesale cooperative based in Seattle, has stepped up its support for American Flowers Week 2017, today announcing its sponsorship of one of five Floral Style Fashion shoots.
SWGMC is excited about the opportunity to support and sponsor American Flowers Week. This creative campaign encourages consumers to think about where their cut flowers are grown, and brings about more awareness of the importance of our domestic flower farms, and the challenges they face.
— Molly Sadowsky, Market Manager
We’ve assembled a talented “dream team” behind the Prairie-inspired floral look, which will be depicted in a pastoral setting that reflects American floral agriculture at its best!
Inspiration board featuring NW-grown flowers from Jello Mold Farm, Everyday Flowers, Sonshine Farm and Rain Drop Farm.
We can’t wait to share this imagery with you! But it will be embargoed until American Flowers Week 2017 — June 28-July 4, 2017.
Get in touch if you’d like to learn more about our Floral Style Fashions — we’re producing 5 in all so there’s still time to become a sponsor! I’m at debra (at) slowflowers (dot) com (firstname.lastname@example.org).
Floral designer and educator Holly Heider Chapple, creator of the Chapel Designers, has something big in store for her first FLOWERSTOCK, which takes place October 17-18 at Hope Flower Farm.
“(I’m) excited to announce that Slow Flowers will be an official sponsor for Flowerstock,” Holly shared on her Instagram feed (@hollychapple). “During the festival we will be creating a top secret floral design on their behalf. This design will be created with all American-grown flowers!”
This is indeed exciting news! The participants of Flowerstock will create one of our five American Flowers Week “Floral Style” fashion shoots featuring an iconic American-grown flower to reflect the robust domestic flower farming community and the spirit of local and seasonal floristry.
In joining forces with American Flowers Week, Flowerstock will be named a Floral Style Sponsor. Images of the Flowerstock Floral Style creation will be included in the 2017 American Flowers Week promotions to media, industry and consumers.
About Flowerstock: Flowerstock is being offered at the rate of $825 and includes demonstrations and installations from Ariella Chezar, Robbie Honey, Naomi De Manana, Holly Chapple, Lisa Waud, Sweetroot Village, Oak and the Owl, Fleur Inc, Southern Blooms and Joseph Massie. This is a festival vibe with live music, glamping tents, food trucks, bonfires, and sundries! Details and tickets can be found here.