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We’ve been planning and designing the 2018 Floral Fashion Collection for months — and it will be unveiled this week in the June issue of Florists’ Review!

For the third year in a row, American Flowers Week has commissioned fashion-inspired looks featuring local, seasonal and domestic florals.

For 2018, we have five fashion looks to unveil. It is amazing what the talented flower farmers and floral designers have conjured up this year and I’m so excited to be able to announce the participants and give you a preview of their creativity here.

Grab your June 2018 copy of Florists’ Review to read more and see a full 12-page spread about American Flowers Week’s floral fashions. I’ll be sharing individual stories and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.

Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!

Let’s celebrate the five floral fashion narratives created for 2018 American Flowers Week. I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.

FIELD TO FASHION
In its fourth year, American Flowers Week celebrates U.S.-grown (and foraged) botanicals with five fresh, inspiring and hand-crafted couture looks. 

PEONY LOOK

Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies

Designer: Kelly Shore, Petals by the Shore @petalsbytheshore

Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle

Model: Ashley Johnson, @ah.schlee

Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies

Apparel: Donated by Grunden’s @grundens

Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra

Location: Homer Small Boat Harbor, Homer, Alaska

TROPICAL LOOK

Floral Palette: Tropical and temperate flowers, foliage and botanicals grown on Hawaii’s Big Island, including lantern ilima (Abutilon), Spanish moss, calathea leaves, fiddlehead ferns, ti leaves, cymbidium orchids, statice, snapdragons, dianthus, anthuriums, epidendrum orchids, hanging fuzzy heliconia, bottlebrush, fishtail palm, blue jade vine, crown flower, kalanchoe, foxtail agave, camellia, ginger, bougainvillea, bromeliad, pincushion protea and croton.

Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii

Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).

Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii

Hair/Makeup: Gracia Malendres, Grace Makeup Artistry

Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie

Location: Kohala Coast, Big Island, Hawaii

WOODLAND LOOK

Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones

Production support: Seattle Wholesale Growers Market (Seattle, Wash.)

Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm

Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)

Model: Berkeley Danysh, TCM Models and Talent

Hair/Makeup:
Carly Jenkins

Photography:
Alex Brooks, Alex Brooks @alex_brks

Location:
Old Goat Farm, Orting, Washington

DAHLIA LOOK

Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm 

Designer: Hedda Brorstrom, Full Bloom Farm

Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily

Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane

Photography: Becca Henry, Becca Henry Photography

Location: Aztec Dahlias, Petaluma, California

IRIS LOOK

Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms

Designer: Faye Zierer Krause, Flora Organica Designs @fayekrause

Model: Morgan Mireles

Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata

Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez

Location: Flora Organica Designs, Arcata, California

Download Social Media Graphics of all these Looks and show your support for American Flowers Week.