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Tag Archives: Nicole Cordier Wahlquist

The 2018 American Flowers Week Floral Fashion Collection

27 Sunday May 2018

Posted by Debra Prinzing in American Flowers Week 2018, Floral Design, News & Events, Resources for Farmers & Florists

≈ 1 Comment

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2018 American Flowers Week Floral Fashions, 7 Petals Floral Design, Alex Brooks Photography, Alex M. Brooks, Alison Grace Higgins, Amanda Lane, Angela Cheung, Ashley Johnson, Aztec Dahlias, Becca Henry, Becca Henry Photography, Berkeley Danysh, Beth Van Sandt, Bikini Birdie Photography, Carly Jenkins, Dan'yell Powell, ESP Nurseries, Faye Zierer Krause, Flora Organica Designs, Full Bloom Flower Farm, Grace Flowers Hawaii, Grace Makeup Artistry, Gracie Malendres, Hawaiian Isle Flowers, Hedda Brorstrom, High Country Farms, J&D Farms, Joshua Veldstra, Kate Rowe, Katherine Sherba, Kayla Maluhia Kawai, Kelly Shore, Killing Frost Farm, Leon Villagomez Photography, Lisa Thorne, MaryAnn Nardo, Meghan Spelman, Mighty Fine Farm, Morgan Mireles, Na'iwi Young, Nicole Cordier, Nicole Cordier Wahlquist, Old Goat Farm, Pacific Floral Exchange, Petals by the Shore, Sarah Reyes, Scenic Place Peonies, Seattle Wholesale Growers Market, Sophia Lane, Sun Valley Flower Farm, The Orchid People, Unfurled Design

We’ve been planning and designing the 2018 Floral Fashion Collection for months — and it will be unveiled this week in the June issue of Florists’ Review!

For the third year in a row, American Flowers Week has commissioned fashion-inspired looks featuring local, seasonal and domestic florals.

For 2018, we have five fashion looks to unveil. It is amazing what the talented flower farmers and floral designers have conjured up this year and I’m so excited to be able to announce the participants and give you a preview of their creativity here.

Grab your June 2018 copy of Florists’ Review to read more and see a full 12-page spread about American Flowers Week’s floral fashions. I’ll be sharing individual stories and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.

Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!

Let’s celebrate the five floral fashion narratives created for 2018 American Flowers Week. I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.

FIELD TO FASHION
In its fourth year, American Flowers Week celebrates U.S.-grown (and foraged) botanicals with five fresh, inspiring and hand-crafted couture looks. 

PEONY LOOK

Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies

Designer: Kelly Shore, Petals by the Shore @petalsbytheshore

Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle

Model: Ashley Johnson, @ah.schlee

Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies

Apparel: Donated by Grunden’s @grundens

Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra

Location: Homer Small Boat Harbor, Homer, Alaska

TROPICAL LOOK

Floral Palette: Tropical and temperate flowers, foliage and botanicals grown on Hawaii’s Big Island, including lantern ilima (Abutilon), Spanish moss, calathea leaves, fiddlehead ferns, ti leaves, cymbidium orchids, statice, snapdragons, dianthus, anthuriums, epidendrum orchids, hanging fuzzy heliconia, bottlebrush, fishtail palm, blue jade vine, crown flower, kalanchoe, foxtail agave, camellia, ginger, bougainvillea, bromeliad, pincushion protea and croton.

Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii

Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).

Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii

Hair/Makeup: Gracia Malendres, Grace Makeup Artistry

Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie

Location: Kohala Coast, Big Island, Hawaii

WOODLAND LOOK

Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones

Production support: Seattle Wholesale Growers Market (Seattle, Wash.)

Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm

Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)

Model: Berkeley Danysh, TCM Models and Talent

Hair/Makeup:
Carly Jenkins

Photography:
Alex Brooks, Alex Brooks @alex_brks

Location:
Old Goat Farm, Orting, Washington

DAHLIA LOOK

Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm 

Designer: Hedda Brorstrom, Full Bloom Farm

Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily

Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane

Photography: Becca Henry, Becca Henry Photography

Location: Aztec Dahlias, Petaluma, California

IRIS LOOK

Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms

Designer: Faye Zierer Krause, Flora Organica Designs @fayekrause

Model: Morgan Mireles

Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata

Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez

Location: Flora Organica Designs, Arcata, California

Download Social Media Graphics of all these Looks and show your support for American Flowers Week.

Join our Floral Mind-Meld*

20 Tuesday Jun 2017

Posted by Debra Prinzing in American Flowers Week 2017, News & Events, Resources for Farmers & Florists

≈ 1 Comment

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Adrienne Young, Amy Stewart, behind the scenes at the summit, Chantal Aida Gordon, Emily Ellen Anderson, Floral Mind Meld, James Baggett, Leslie Bennett, Lisa Waud, Nicole Cordier Wahlquist, Niesha Blancas, Poppy Social Media, Riz Reyes, Slow Flowers Summit, Stephanie Downes, SURF Incubator, Ted Talk for Flower Lovers, Teresa Sabankaya, Thinkers and Doers, Vanita Floral

Behind the Scenes at the Slow Flowers Summit

What inspired me to create the Slow Flowers Summit?
Over the years, there have been other ideas floating around about a conference focused on flower farmers and florists coming together to learn about the Slow Flowers Movement, but nothing really gained traction and I didn’t have a clear idea of what I wanted it to be.

That is until two things happened last year.

Debra, with Amy Stewart (c) and Scott Brown (r), photo courtesy Field to Vase Dinner Tour.

The idea first began to form while I was chatting with my friend Amy Stewart and her husband Scott Brown at the first Field to Vase Dinner of 2016.

We were enjoying the spectacle of a tulip-filled commercial greenhouse at Sun Valley Flower Farm in Arcata, Calif., not too far from where Amy and Scott live.

And as we reminisced about Amy’s New York Times bestselling book Flower Confidential, which includes a significant narrative about Sun Valley and its CEO Lane DeVries (who was our host at that dinner), I blurted out to Amy: “Wow, do you realize that next year, 2017, will be the ten-year anniversary of Flower Confidential?”

She laughed and said, no, she hadn’t really made that connection. And then she said: “I should do something to commemorate that. We should do something together.”

Amy’s presentation: “Where We’ve Come From and Where We’re Heading” shares her floral obvervations and predictions.

We both filed the idea away and then later in the year, while I was beginning plans for American Flowers Week 2017, I thought, “Why don’t I hold some kind of symposium during that week? Maybe Amy will come and speak.”

The Slow Flowers Summit, the idea more than anything else concrete, bubbled up into my consciousness and I looked at the calendar to think about my options.

I called Amy and asked if she would be my keynote speaker to talk about the decade of change that we’ve witnessed in the domestic cut flower industry.

She immediately said, “Yes, I’m in!”

Amy’s involvement lent the gravitas that we needed as the hub around which to build a full day of conversations about the progressive ideas that the Slow Flowers Movement espouses. Rather than a farming-themed symposia, the Summit speaker lineup and topics came together to include professional floral design, domestic sourcing and environmentally-conscious practices, personal development, as well as business branding, values and creativity.

And this leads to the second thing that inspired and influenced me. I attended the Seattle TEDx conference last November, curious to experience that format. I wanted to think big and be nontraditional in my approach to staging my own mini-version of such an ambitious platform. The way TEDx is packaged and produced appeals to me. The use of visuals and video that accompanies the presentations, the condensed time-frame for multiple talks, the unexpected topics — all of these ideas influenced what I wanted for the Summit.

Teresa will present “Post-Modern Posies: Botanical Messages for today.”

So the lineup came together with Amy and I knew Teresa Sabankaya of Bonny Doon Garden Co. had to be involved. Teresa is the “real” florist profiled by Amy in Flower Confidential — the Santa Cruz florist whose sidewalk kiosk filled with flowers from her own cutting garden gave Amy an alternative (and successful) model to contrast with the global floriculture industry documented elsewhere in her book.

James Baggett

I also wanted a dynamic emcee and I’m so fortunate that James Baggett, longtime friend and editor from Country Gardens magazine, said yes.

Now the garden editor for Better Homes & Gardens magazine, James’s energy, intelligence and engaging personality will strike the perfect chord for our day’s schedule of events.

And yes, he is a lover of all flora and fauna, especially puppies!

Two other innovators agreed to join the program and I am thrilled that they’ll be part of the Summit for similar reasons.

Emily (left) and Lisa (right) will push your creative thinking to new levels.

Both Emily Ellen Anderson of Lola Creative (Seattle) and Lisa Waud of pot & box (Detroit) are floral designers who think and execute flowers in a thoroughly unconventional manner.

I believe their presentations will embolden audience members to take creative risks, develop a personal value and mission statement, and stay true to those beliefs as artists. In addition to talking about reinvention — personally, professionally and sustainably, Emily will produce a foam free floral wall in “real time,” over the course of the day’s activities — engaging participants to design alongside her and learn about her methods. Lisa will lead “a creative conversation” as she shares her personal journey in artistic risk-taking — including her story of the now-famous Flower House Detroit (2015) and Detroit Flower Week (2016).

Clockwise, from top left: Leslie Bennett, Chantal Aida Gordon, Riz Reyes and Nicole Cordier Wahlquist. Their panel discussion will open new paths to a more inclusive, meaningful experience for all of us.

It was at Detroit Flower Week that something really special occurred – a conversation about diversity (or lack thereof) in the floral industry. I was so pleased that Lisa hosted an in-the-round discussion among professionals attending Detroit Flower Week, and I wanted to continue the dialogue with a panel at the Summit. In my opinion, horticulture and floriculture have similar trajectories, so I’ve invited four amazing talents from both worlds to share their personal narratives about being people of color navigating their professional paths in flowers and gardens. Continue reading →

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