We’ve been planning and designing the 2018 Floral Fashion Collection for months — and it will be unveiled this week in the June issue of Florists’ Review!
For the third year in a row, American Flowers Week has commissioned fashion-inspired looks featuring local, seasonal and domestic florals.
For 2018, we have five fashion looks to unveil. It is amazing what the talented flower farmers and floral designers have conjured up this year and I’m so excited to be able to announce the participants and give you a preview of their creativity here.
Grab your June 2018 copy of Florists’ Review to read more and see a full 12-page spread about American Flowers Week’s floral fashions. I’ll be sharing individual stories and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
Let’s celebrate the five floral fashion narratives created for 2018 American Flowers Week. I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
FIELD TO FASHION
In its fourth year, American Flowers Week celebrates U.S.-grown (and foraged) botanicals with five fresh, inspiring and hand-crafted couture looks.
Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies
Designer: Kelly Shore, Petals by the Shore @petalsbytheshore
Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle
Model: Ashley Johnson, @ah.schlee
Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies
Apparel: Donated by Grunden’s @grundens
Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra
Location: Homer Small Boat Harbor, Homer, Alaska
Floral Palette: Tropical and temperate flowers, foliage and botanicals grown on Hawaii’s Big Island, including lantern ilima (Abutilon), Spanish moss, calathea leaves, fiddlehead ferns, ti leaves, cymbidium orchids, statice, snapdragons, dianthus, anthuriums, epidendrum orchids, hanging fuzzy heliconia, bottlebrush, fishtail palm, blue jade vine, crown flower, kalanchoe, foxtail agave, camellia, ginger, bougainvillea, bromeliad, pincushion protea and croton.
Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii
Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).
Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii
Hair/Makeup: Gracia Malendres, Grace Makeup Artistry
Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie
Location: Kohala Coast, Big Island, Hawaii
Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones
Production support: Seattle Wholesale Growers Market (Seattle, Wash.)
Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm
Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)
Model: Berkeley Danysh, TCM Models and Talent
Hair/Makeup: Carly Jenkins
Photography: Alex Brooks, Alex Brooks @alex_brks
Location: Old Goat Farm, Orting, Washington
Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm
Designer: Hedda Brorstrom, Full Bloom Farm
Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily
Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane
Photography: Becca Henry, Becca Henry Photography
Location: Aztec Dahlias, Petaluma, California
Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms
Designer: Faye Zierer Krause, Flora Organica Designs @fayekrause
Model: Morgan Mireles
Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata
Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez
Location: Flora Organica Designs, Arcata, California
Download Social Media Graphics of all these Looks and show your support for American Flowers Week.