Seattle Wholesale Growers Market, the innovative farmer-to-florist wholesale cooperative based in Seattle, has stepped up its support for American Flowers Week 2017, today announcing its sponsorship of one of five Floral Style Fashion shoots.
SWGMC is excited about the opportunity to support and sponsor American Flowers Week. This creative campaign encourages consumers to think about where their cut flowers are grown, and brings about more awareness of the importance of our domestic flower farms, and the challenges they face.
— Molly Sadowsky, Market Manager
We’ve assembled a talented “dream team” behind the Prairie-inspired floral look, which will be depicted in a pastoral setting that reflects American floral agriculture at its best!
Inspiration board featuring NW-grown flowers from Jello Mold Farm, Everyday Flowers, Sonshine Farm and Rain Drop Farm.
We can’t wait to share this imagery with you! But it will be embargoed until American Flowers Week 2017 — June 28-July 4, 2017.
Get in touch if you’d like to learn more about our Floral Style Fashions — we’re producing 5 in all so there’s still time to become a sponsor! I’m at debra (at) slowflowers (dot) com (email@example.com).
Floral designer and educator Holly Heider Chapple, creator of the Chapel Designers, has something big in store for her first FLOWERSTOCK, which takes place October 17-18 at Hope Flower Farm.
“(I’m) excited to announce that Slow Flowers will be an official sponsor for Flowerstock,” Holly shared on her Instagram feed (@hollychapple). “During the festival we will be creating a top secret floral design on their behalf. This design will be created with all American-grown flowers!”
This is indeed exciting news! The participants of Flowerstock will create one of our five American Flowers Week “Floral Style” fashion shoots featuring an iconic American-grown flower to reflect the robust domestic flower farming community and the spirit of local and seasonal floristry.
In joining forces with American Flowers Week, Flowerstock will be named a Floral Style Sponsor. Images of the Flowerstock Floral Style creation will be included in the 2017 American Flowers Week promotions to media, industry and consumers.
About Flowerstock: Flowerstock is being offered at the rate of $825 and includes demonstrations and installations from Ariella Chezar, Robbie Honey, Naomi De Manana, Holly Chapple, Lisa Waud, Sweetroot Village, Oak and the Owl, Fleur Inc, Southern Blooms and Joseph Massie. This is a festival vibe with live music, glamping tents, food trucks, bonfires, and sundries! Details and tickets can be found here.
Sixteen prizes were donated for our 50 States of American Grown Flowers drawing
A sweet, fragrant and beautiful time was had by all! As the momentum grows for American Flowers Week, we’re already collecting ideas for 2017. Your suggestions and ideas are welcome! Email firstname.lastname@example.org to share yours.
Before I sign off, I have to post my FAVORITE Flower Farmer Moments from American Flowers Week. They are simply beyond compare and you’ll love them:
Slow Flowers member Hedda Brorstrom of Full Bloom Farm near Sebastopol created the cutest American Flowers Week flower bra!
Slow Flowers member Dennis Westphall, one half of Jello Mold Farm, took inspiration from the film “American Beauty,” and posed ‘au naturele’ in a bath tub filled with Cafe au Lait dahlias. Wow.
The Pabody family of Triple Wren Farm created a fantastic Instagram mosaic to celebrate #americanflowersweek
P.S. With Canada Day occurring each year on July 1st, we’d like to launch #canadianflowersweek to help our Slowflowers.com members in Canada promote domestic flowers.
Get in touch if you’re interesting in serving on a planning committee for that campaign.
Hand-lettered chalk signs announce American Flowers Week at New Seasons Market in Portland
Love the message: Loud and Clear!
Just inside the entrance, this display greets customers of New Seasons’ Arbor Lodge store in Portland.
Thanks to suggestions from my flower farmer friends who sell to two of the Pacific Northwest’s most popular grocery chains, American Flowers Week took center stage in this region’s floral departments at Town & Country Markets and New Seasons Markets.
The chains adopted American Flowers Week as a vehicle to sell and promote locally-grown flowers during the Independence Day holiday week and incorporated our unique American Flowers Week label to alert their consumers about the origin of the flowers on display. In-store signage unique to each chain’s brand and staff members empowered to “own” the message with personality and creativity really paid off.
I hit the road early in the American Flowers Week campaign to see the creativity for myself and the “Buy Local Flowers” message at these stores came through strong and successful. Here are some of the highlights:
Town & Country Markets Inc. is a regional, locally-owned and operated independent grocery company founded in 1957 and based in the Seattle area and participated with American Flowers Week signage and bouquets throughout its six-store chain.
Town & Country on Bainbridge Island’s gorgeous local flowers display for American Flowers Week
Tags appear on Town & Country/Central Market bouquets large and small to alert customers about the origins of each flower.
New Seasons Market is a Portland-based West Coast neighborhood grocery with 18 stores in three states and showcased flower bunches, bouquets and mason jar arrangements from Northwest and California farms.
New Seasons’ floral manager Katie McConahay (right) with flower farmer Bethany Little (second from right) and team members Alaina and Guen (manager) at the Arbor Lodge neighborhood store in Portland.
On Wednesday, June 29th, I headed to Portland bright and early to see the floral design entries for the Oregon Flower Growers Association’s American Flowers Week celebration (more on that cool program later this week).
There, I met up with flower farmer Bethany Little of Charles Little & Co., a Slowflowers.com member and a Certified American Grown farm. I love how they took the initiative to do something special and stimulate floral consumption during the week of July 4th! The idea has inspired me to work on similar efforts across the U.S. and has laid the groundwork for even more grocery promotions in 2017.
Katie McConahay (floral buyer) and Bethany Little of Charles Little & Co.
It was Bethany who called me about six weeks ago and suggested that I develop a bouquet label that flower farmers could use on their grocery and market bouquets. She and her husband Charles Little (past guest of the Slow Flowers Podcast) sparked the idea and also pitched it to Katie McConahay, New Seasons Market floral buyer.
Certified American Grown Red-white-and-blue mason jars on sale for $12.99 at New Seasons. The bouquet featured red and white dahlias and gerberas with blue delhiniums.
We headed over to a nearby New Seasons Market in Portland’s Arbor Lodge neighborhood where buyer Katie and store floral manager Guen Armstrong showed off the signage, product selection and product labeling for American Flowers Week. Katie has a reputation for consistenly supporting Northwest and California flower farms throughout the year. She discussed this philosophy on a past episode of the Slow Flowers Podcast, which you can find here.
A huge variety of Northwest-grown mixed bouquets labeled with “American Flowers Week” at New Seasons Market.
From the hand-lettered chalkboard signage to the adorable mason-jars filled with red-white-and-blue California flowers, to the abundant and lush mixed bouquets from farms like Charles Little & Co., Rain Drop Farms and other NW flower farms, the message was clear: We Love Local. New Seasons also promoted American Flowers Week it is weekly circular and online. Check out these photos of my visit — I was blown away by the way New Seasons highlighted American Flowers Week!
We couldn’t be more pleased that a major wholesale flower supplier is waving the flag for American Flowers Week!
Thank You, Mayesh Wholesale for promoting local and domestic flowers across the many branches of your organization. Mayesh kicked off American Flowers Week with this video on “Mayesh Minute.” Check it out here:
Mayesh Wholesale’s David Dahlson gives an overview of American Flowers Week and presents some great options of American grown flowers that you may see in your Mayesh cooler – foxglove, cornflowers, ranunculus, tulips, grapevine, and ninebark.
From blooming Acacia to Zinnias!
Mayesh also created its American Grown Product List, which will be used by all of its 17 branches to help connect floral customers with local and domestic flowers. This 7-page PDF features widely requested flowers and foliage by Year-Round and Seasonal availability.
Syndicate Sales is one of four national sponsors for American Flowers Week and I’m so pleased that this venerable floral industry hardgoods company sees the value in promoting USA-made products.
Based in Kokomo, Indiana, Syndicate serves the professional florist and wholesale customers through its online store, beautiful catalogs and through other distributors across the country.
I’ve loved collaborating with Syndicate’s design and marketing team on numerous projects, including the Field to Vase Dinner Tours where featured floral designers pair Syndicate’s USA-made vases with local and seasonal American-grown flowers.
Syndicate’s “gather” vases held all local flowers designed by Melissa Feveyear of Terra Bella Flowers at the Field to Vase Dinner last September held on Jello Mold Farm in Mt. Vernon, Washington
California-grown flowers paired beautifully with Syndicate’s USA-made vases at the 2015 Garden Writers Association Symposium
Art in Bloom at St. Louis Art Museum. During my presentation, I used American-grown flowers and local Missouri-grown curly willow — all in a Syndicate Sales USA-made vase.
It’s nice to say, “I care about the origins of the products I use,” especially when those products contain local and domestic flowers. And I’ve made it a practice to always check for the USA flag icon when I choose a vase from Syndicate Sales.
For American Flowers Week we’ve invited flower farmers and florists around the country to submit their arrangements and red-white-and-blue flowers to our “50 States of American Grown Flowers”gallery. Look to the left column of this site and you’ll see the inspiring lineup of beautiful American-grown blooms.
On Monday, July 4th, we’re drawing winners from the submissions — and three lucky members of the Slow Flowers Community will receive $100-shopping-sprees from Syndicate Sales.
Made in the USA vases and floral supplies from Syndicate Sales
Longfield Gardens highlights American Flowers Week on its Facebook page this week
Longfield Gardens has joined American Flowers Week and Slow Flowers’ other channels (Slowflowers.com and the Slow Flowers Podcast) as a 2016 sponsor because this producer of high quality flower bulbs and perennials for the home gardener sees the value of backyard blooms.
We’re so honored to have a chance to partner with Longfield and promote the timeless practice of growing a cutting garden. Yes, raising bulbs, perennials, annuals, herbs and ornamental shrubs in the garden — and clipping those stems for arranging into vases to decorate one’s interior spaces — is something passionate gardeners have done for generations.
During the first half of the 20th century, many florists actually grew their own special flowers or greenhouse crops, a practice that is having a renaissance today among savvy floral designers! They may not have space for rows of flower crops, but they can plant a cutting garden for unique varieties that lead to one-of-a-kind designs.
Alicia met the folks at Longfield Gardens and agreed to trial some of their bulbs in her own cutting garden in Arlington, Washington. The results are nothing short of gorgeous and thoroughly inspired, as Alicia created the “Flirty Fleurs Red and White Tulip Collection” for Longfield Gardens.
Each variety represents a different style of tulip, to provide variations in texture as well as color. This contemporary mix will look as beautiful in your garden as it does in a vase. The collection is currently on sale for $47.82 and includes 75 bulbs!
10 Tulip White Parrot
10 Tulip Carnaval De Nice
10 Tulip Red Wing
10 Tulip Midnight Magic
10 Tulip Estella Rijnveld
25 Tulip Cartouche
I hope these resources inspire you to go deep into bulbs for summer and spring floral arranging! It’s coming up on Dahlia Season and right after that, we’ll turn our attention to planting those spring tulip bulbs! When you do so you’ll be adding to your own American-Grown cutting garden!
Check out the faces behind the flowers of American Flowers Week! (c) Mary Grace Long Photograph
A lot of great people have shared their talents to help kick off American Flowers Week for 2016 and I was able to spend time with a number of them yesterday during the Seattle Wholesale Growers Market’sflower farm tour for customers.
Above, please meet Kelly Uhlig and Pam Uhlig of Sonshine Farm of Whidbey Island, Washington. And standing/smiling next to me is Jan Roozen of Choice Bulb Farms, of Mt. Vernon, Washington.
Kelly and Pam donated their luscious white tulips and Jan donated the lovely blue grape hyaciths all seen in the poster of our red-white-and-blue Flower Fro that Susan McLeary of Passionflower designed.
Beth has donated a box of 20 stems of her gorgeous Alaska peonies to the July 4th American Flowers Week drawing!
So far, we’ve received 35 entries from 21 states . . . so here’s your reminder! There’s still time to submit a photo of your Red-White-And-Blue bouquet, centerpiece or armload of blooms to the 50 States of American Grown Flowers invitational! Lots of great prizes will go to winners in our July 4th drawing.