You could be the next American Flowers Week Botanical Couture Creator!

Slow Flowers will Commission at least FIVE Floral Couture Looks for our 2020 American Flowers Week Collection. We’re soliciting proposals from farmer-florist creative teams for this campaign. Those submitting must be active Slow Flowers members. Consideration will be made for geographic diversity, and for botanical elements not previously featured.

Jenny Diaz’s Mood Board, which she created prior to the production of her
Mod Gerbera Dress for American Flowers Week 2019.

For the 2020 Application, you will be asked to submit a Mood Board or Pinterest Board to express your concept. You will also be asked to write a description of your construction methods and mechanics to be used. This is all to ensure that you will be able to execute the design for photography and publication. Please reach out to with any questions.

You can read more about past American Flowers Week creations and collections here:

2016 Collection by Susan Mcleary

2017 Collection

2018 Collection

2019 Collection

All Floral Couture Looks Must be Completed and Photographed No Later than April 1, 2020 to meet Florists’ Review publishing deadlines. 

Each Team’s Lead Designer and Lead Flower Farmer will be featured in American Flowers Week 2019 Promotional and Editorial Campaigns in lieu of financial compensation. 

Complete our Application Here!
Application Deadline: September 30, 2020