Town & Country Markets, a six-location chain of neighborhood grocery stores in the greater Seattle area, has been one of our most consistent partners for celebrating American Flowers Week each year.
Led by Melanie Cherry, floral category manager, each floral department across the company put their personal spin on decorations and displays, all with the goal of driving sales and engaging shoppers who are inspired by local, Washington-grown flowers.
Here is how two of the floral managers created buzz and excitement in 2019. We asked Grace Hensley, a local photographer, blogger and container design expert to stop by and capture these photos at T & C’s Central Market Poulsbo and at Town & Country Bainbridge Island. Kudos to each manager, who I’ll mention below. Can’t wait to see what they create for 2020!
Josh Hessler, floral department manager at Central Market Poulsbo, shares this background:
At Poulsbo, we got excited about British Flowers last year and the floral couture gowns and dresses we saw during that time in the weeks earlier in preparation for American flowers week. Our thought was to do something similar for American flowers week while highlighting our local flowers from the Northwest. As we began to dig into our various ideas we honed our ideas down to two main thoughts:
The first was summer-Americana, including the flag, and some red, white, blue themes along with bright sunflowers and other pops of color.
The second was to create some hats with flower-craftiness creating some creative pops of floral high fashion on our display.
The result was a display that was fun to create and highlighted our regional and hyper-local flower offerings! Customers loved the end results as well.
Many offers to buy the floral hats, and the American flag apron (worn by one of the mannequins) came in even though we weren’t offering them for sale! This interest led us later in the summer to offer a free interactive clinic on flower crown crafting for customers, which was a tremendous hit and is still ask for regularly!
Sarah Swalley, floral department manager at Town & Country Market – Bainbridge Island, and her team put the flavor of island living into their displays:
The department displays featured a vintage-inspired bicycle, decorated with local flowers, and a mannequin dressed in a popular local T-shirt.
Customers selected from lush, seasonal hand-tied bouquets, wrapped in kraft paper with the American Flowers Week bouquet label.
Here are some other inspiring design ideas from these talented floral teams:
Order Your American Flowers Week Bouquet Labels Here. Labels are a Slow Flowers member benefit.