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Celebrating Our 10th Anniversary – June 28-July 4, 2024

FOR IMMEDIATE RELEASE                                                                                                                         Contact: Debra Prinzing, Slow Flowers Society
206-769-8211 |

SEATTLE, WA (June 1, 2024) – Slow Flowers Society announced details for the 2024 American Flowers Week campaign, the annual celebration to promote domestic flower farming and sustainable floristry. The campaign debuted in 2015 and has continued for 10 consecutive years as the original domestic flower promotion holiday. The project encourages flower farmers, floral designers, flower enthusiasts and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek.

In announcing the 10-year-anniversary of American Flowers Week (June 28-July 4), Slow Flowers Society founder Debra Prinzing reflected on the annual advocacy, education and outreach campaign established to promote domestic and locally-grown flowers. “The relevance and importance of local, seasonal, and sustainably-grown flowers continues to influence the professional floral marketplace and consumers who enjoy fresh flowers,” she said. “By designating one week to the promotion of domestic flowers, Slow Flowers Society convenes the conversation and elevates awareness about the many reasons to support local flowers and the people who grow and design with them.”

Prinzing also announced the 2024 American Flowers Week Botanical Couture collection and participants. This year’s collection includes five floral fashions showcasing domestic flowers as wearable art. Each look in the American Flowers Week Collection is unique to the location and season where it was produced and photographed, with design narratives that elevate and reimagine flowers and foliage as botanical couture.

Participating Slow Flowers designers include:


  • Niesha Blancas, Fetching Social Media (design), with flowers provided by CamFlor Inc. (Watsonville, California)
  • Hannah Rose Rivers Muller, Full Belly Farm (design), with flowers provided by Full Belly Farm (Guinda, California)
  • Jenny M. Diaz, Jenny M. Diaz Design (design), with flowers provided by CamFlor Inc. (Watsonville, California)


  • Linda Spradlin, In the Garden Flower Farm (design) and Nan Matteson, Queen City Flower Farm (design assistance), with flowers provided by In the Garden Flower Farm and CamFlor Inc. (Watsonville, California)


  • Alanna Messner-Scholl, Waverly Flower Co. (design), with flowers provided by Waverly Flower Co. (Schwenksville, Pennsylvania)

American Flowers Week is an all-inclusive, virtual promotion campaign designed to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the week-long campaign culminates on Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a compelling opportunity to promote American grown flowers.

American Flowers Week receives sponsorship from Johnny’s Selected Seeds, Longfield Gardens, Red Twig Farms, Seattle Wholesale Growers Market, CamFlor Inc., and BLOOM Imprint.

American Flowers Week supporters can find more information and resources at Downloadable fact sheets, infographics and 2024 American Flowers Week artwork and social media badges are available for growers and florists to use for marketing and promotion efforts.

Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms.

About: Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of, the weekly “Slow Flowers Podcast” and the American Flowers Week (June 28-July 4) campaign. Debra is author of 12 books, including Where We Bloom (2021), Slow Flowers (2013)and The 50 Mile Bouquet (2012).

In conjunction with the campaign, Slow Flowers Society and its publishing partner, BLOOM Imprint, will release the Summer 2024 digital issue of Slow Flowers Journal, available for free download. The publication features this year’s inventive and innovative botanical couture collection of wearable floral ensembles designed with iconic American-grown botanicals. The issue will be published during American Flowers Week 2024.