For the sixth consecutive year, our Slow Flowers Botanical Couture Collection highlights creativity and fashion with American-grown flowers and foliages — all to celebrate American Flowers Week!

You’ll soon be the first to see our AFW 2021 Botanical Fashion Collection, created over the past year by a talented lineup of Slow Flowers Members around the U.S.

Slow Flowers will unveil the beautiful collection on June 1, 2022, followed by many other platforms and channels. In fact, we’ll soon share American Flowers Week badges for you to download free and use in your own promotion and branding.

Until then, help us thank, congratulate and celebrate our Featured Designers:


Los Angeles Dream Team:
Talia Boone of Postal Petals, Kit Wertz and Casey Schwartz of Flower Duet, with Yoni Levenbach of Flowers Without Borders

Yoni Levenbach (left) and Talia Boone (right)
Yoni Levenbach (left) and Talia Boone (right)
kit wertz and casey schwartz
Kit Wertz (left) and Casey Schwartz (right)

Lilac Wonderment:
Margaret Lloyd of Margaret Joan Florals and Elizabeth Kilcoyne of Kilcoyne Lavender Farm

Margaret Joan Florals and Kilcoyne Lilac Farm
Margaret Lloyd of Margaret Joan Florals (left) and Elizabeth Kilcoyne of Kilcoyne Lilac Farm (right)

Beautiful Protea:
Kelly Shore
of Petals by the Shore and Diana Roy & Mel Resendiz of Resendiz Brothers Protea Growers

kelly diana mel
Kelly Shore of Petals by the Shore (left) with Diana Roy and Mel Resendiz of Resendiz Brothers Protea Growers in Fallbrook, California

Kelly created an American Flowers Week look for our 2018 collection with the support of Beth Van Sandt of Homer, Alaska-based Scenic Place Peonies. Check it out here!

A high tunnel filled with California Ranunculus at CamFlor Inc.

California-grown from CamFlor Inc.
CamFlor is supplying seasonal stems from its fields and high tunnels in Watsonville for two of our Botanical Couture designers.

Jenny Diaz
Jenny Diaz, graphic designer, illustrator and photographer!

Our Slow Flowers brand designer Jenny M. Diaz returns with an homage to the resilience of California’s wild places and forests, surviving the 2020 wildfires. She says this: “My theme is creating beauty out of devastation. My photo shoot will take place where California’s Creek Fire started and I’m planning a dress that will look like fire made out of flowers.”

We can’t wait to see what she creates in floral fashion. Jenny’s idea is more meaningful because her spouse is a firefighter! Jenny designed her first-ever American Flowers Week botanical couture look in 2019 — a mod mini-dress of gerbera daisies. Check it out here!

Our Slow Flowers social media manager Niesha Blancas of Fetching Social is channeling her own fashion sensibility with a California-grown design.

Niesha shares this about her concept: “My vision for this year’s botanical couture look is to channel my love for 90’s/00’s nostalgia in a full floral-filled brainchild. This look will definitely be fun, energetic, and freshly… cool!”


Debra Prinzing (left) with Joy Longfellow and Hillary Alger, photographed at the 2019 Slow Flowers Summit (c) Missy Palacol Photography

Johnny’s Selected Seeds:
Hillary Alger, Product Manager (Herbs and Flowers) and Joy Longfellow, Flower Trials Manager

Returning for the third year, the flower experts at Johnny’s Seeds combine a stunning array of American-grown blooms and an artistic sensibility to reveal their floral fashions yet again. We couldn’t be more excited! For their 2019 and 2020 botanical couture looks, Johnny’s partnered with Maine-based Slow Flowers designers, including Rayne Grace Hoke of Flora’s Muse and Michelle Rech of Electric Flora, respectively.

See the 2019 look here and the 2020 look here.

Artists in their own right, Hillary and Joy collaborated on a fresh, new, field-grown look for 2021! We can’t wait to share it with you soon!


April Holmes of April Showers Flowers

April Holmes of April Showers Flowers


Jennifer Reed of Jennifer Designs

Jen Reed-Oechsle
Jen Reed-Oechsle of Jennifer Designs Events


Kathleen Barber of Erika’s Fresh Flowers

Kathleen Barber of Erika’s Fresh Flowers


Heavenly Hellebores
Carolyn Kulb
of Folk Art Flowers and Pam Youngsman of Poppy Starts Inc.

hellebores and Carolyn Kulb
Hellebores as botanical couture inspiration; Carolyn Kulb of Folk Art Flowers (right) (c) Missy Palacol Photography

Creative Team Credits:

Designer: Carolyn Kulb – Folk Art Flowers – @folkartflowers
Photographer: Missy Palacol – Missy Palacol Photography – @missy.palacol
Grower: Pamela Youngsman – Poppy Starts – @poppystarts
HMU: DeLeana Guerrero – DeLeana Guerrero / Luxe Artistry Seattle – @guerrerodelavida_artistry / @luxeartistryseattle
Model: Tasia Baldwin @_tasiajb

LORA Bloom Collective
Tammy Myers
of LORA Bloom, with featured florists (* indicates Slow Flowers Society members):

*Anne Bradfield, Floressence Design
*Lori Poliski, Flori
*Maura Whalen, Casablanca Floral
*Sharlet Driggs, Sharlet Floral
Kristal Hancock, Sublime Stems
Sophie Strongman, The Old Soul Flower Co.

Tammy Myers
Tammy Myers, posing with her 2019 American Flowers Week botanical couture design.

Erin Schneider, Hilltop Community Farm

Wisconsin farmer-florist and environmental educator Erin Schneider of Hilltop Community Farm


We’ll share the BIG REVEAL of our 2021 American Flowers Week Botanical Couture collection on June 1st. Stay tuned! In the meantime, EVERYONE is invited to conjure their own American Flowers Week botanical couture wearable, because we hope to flood social media with #americanflowersweek goodness come June 28-July 4! Let your imagination go wild!