Promote Your Flowers This Summer with American Flowers Week
08 Thursday Jun 2017
Written by Debra Prinzing in American Flowers Week 2017, News & Events, Promotional Ideas, Resources for Farmers & Florists
Tags
Andrew Mefferd, Christie Tarleton, Dennis Westphall, Fraylick Farm, Full Bloom Flower Farm, Growing for Market, Hedda Brorstrom, Hillary Alger, Hudson Valley Flower Growers Network, Jello Mold Farm, Johnny's Selected Seeds, Marybeth Wehrung, Melissa Smith, Sarah Pabody, SC Upstate Flowers, Stars of the Meadow, The Farmer's Florist, Triple Wren Farms
PDFJune2017
Growing for Market is the leading publication for market farmers who grow food AND flowers to sell via retail and wholesale channels.
We’re so excited that editor/publisher Andrew Mefferd invited Slow Flowers’ Debra Prinzing to contribute a story about American Flowers Week in the current June issue.
We hope it inspires his readers to join this pro-local-flowers campaign!
The message:
Join this cost-effective social media campaign to promote your locally-grown blooms
The story begins this way:
American-grown flowers are worth celebrating, so I figured they needed their own holiday. It’s called American Flowers Week. And what better time of year than July 4th, Independence Day, to plan the festivities? For the third consecutive year, American Flowers Week (June 28-July 4) gives flower farmers and their customers endless good reasons for promoting homegrown botanicals.
I come from the world of media, and I know how important having an answer to the “why now?” question can be when persuading writers and editors that a story is timely or relevant. If the news generated by last year’s AFW campaign is any indication, there is indeed media interest in featuring American-grown flowers in newspapers, magazines and blogs, and even on television. Hey, it’s newsworthy!
Special thanks to everyone who shared their support and past experiences for the story, including:
Hillary Alger, Johnny’s Selected Seeds
Melissa Smith, Fraylick Farm and SC Upstate Flowers
Marybeth Wehrung, Stars of the Meadow and Hudson Valley Flower Growers Network
Christie Tarleton, The Farmer’s Florist
Dennis Westphall, Jello Mold Farm
Hedda Brorstrom, Full Bloom Flower Farm
Sarah Pabody, Triple Wren Farms
