Homegrown Blooms appears in the June 2018 issue of Super Floral Magazine.
I’m so excited to share the stories of grocery stores around the country who are participating in and promoting American Flowers Week, bringing their customers a new reason to purchase bouquets and bunches of local blooms!
We’re so excited that editor/publisher Andrew Mefferd invited Slow Flowers’ Debra Prinzing to contribute a story about American Flowers Week in the current June issue.
We hope it inspires his readers to join this pro-local-flowers campaign!
Join this cost-effective social media campaign to promote your locally-grown blooms
The story begins this way:
American-grown flowers are worth celebrating, so I figured they needed their own holiday. It’s called American Flowers Week. And what better time of year than July 4th, Independence Day, to plan the festivities? For the third consecutive year, American Flowers Week (June 28-July 4) gives flower farmers and their customers endless good reasons for promoting homegrown botanicals.
I come from the world of media, and I know how important having an answer to the “why now?” question can be when persuading writers and editors that a story is timely or relevant. If the news generated by last year’s AFW campaign is any indication, there is indeed media interest in featuring American-grown flowers in newspapers, magazines and blogs, and even on television. Hey, it’s newsworthy!
Special thanks to everyone who shared their support and past experiences for the story, including:
Yes, you read that right: 401,637 Impressions on Instagram & Twitter alone for #americanflowersweek!
From boutique growers to the country’s largest flower farms; from studio florists to grocery stores and wholesalers, too, we celebrated American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!
On Twitter and Instagram alone, mentions of #americanflowersweek generated more than 400k impressions in one month.
That’s pretty exciting for what was a mere idea six weeks ago!
Huge thanks to our top participants – without their intentional involvement and embrace of American Flowers Week, we would never have created so much beautiful buzz about this grassroots campaign.
Top post honors go to Farmgirl Flowers of San Francisco and Los Angeles for generating more than 3,500 likes on Instagram with a special “firecracker” bouquet promotion designed just for American Flowers Week. You rocked it, Farmgirl Team (cute bike messenger model, too!).
Others whose posts generated lots of engagement include Bare Mt. Farm, a boutique flower farm in Oregon’s Willamette Valley, with a dazzling photo of peachy trumpet snapdragons
Verbena Flowers & Trimmings of Roseville, Calif. Mom Karen Plarisan and daughter Karly Sahr posted a charming American flowers week bouquet they grew and designed with the “support your local farmer” message.
Betany Coffland of Chloris Floral in Sonoma County, posted a romantic bouquet that wowed with the American Flowers Week message.
April Lemly of Portland’s Kamama Flowers was our most frequent and active participant. It’s so great to have a Slowflowers.com florist who is also a gifted graphic designer, right?
April’s engagement was followed closely by Sarah and Steve Pabody of Triple Wren Farms, of Lynden, Washington. All together, the metrics are super impressive!
Here are some other fun stats to share:
Thank you to everyone who participated! Let me know if you have ideas for American Flowers Week, 2016!
I’ll be looking for many advisors — designers, flower farmers, wholesalers and sponsors to help us move this campaign to the next level!