If you’re like me, planning for 2017 is top-of-mind these days. And it’s not too early to begin your American Flowers Week 2017 promotional prep!
Here’s some inspiration to get you started. I’ve been wanting to share the story of SC Upstate Flowers, a group of creative and motivated flower farmers who are staking a claim for Slow Flowers in their community. They planned a fun, festive, floral — and affordable — promotional event that was a huge success.
The goal? To use the occasion of American Flowers Week to introduce themselves and their beautiful, local blooms to their hometown florists.
“I thought, ‘we need to do something with this — this is a good opportunity,'” she explained. The idea of a “Farmer-Florist Party” took on a life of its own when Suzie Bunn of Statice Floral offered to hold the party in her Greenville studio.
“The Station,” where Suzie’s design studio is housed, is actually an old gas station converted into a multi-artist commercial space. In addition to a printmaker, two photographers work here, including Angela Zion, who offered to capture the Farmer-Florist Party on film. She has generously shared some of those images with us here.