Cone & Steiner’s displays feature locally-grown Triple Wren Farms bouquets for American Flowers Week.
Flower farmer Steve Pabody and grocery entrepreneur Dani Cone. It’s all about local, community, and connections.
On the first day of American Flowers Week, June 28th, I met up in Seattle with Steve Pabody, partner in Triple Wren Farmswith his wife Sarah Pabody.
Their Ferndale, Wash., flower farm makes weekly deliveries to Cone & Steiner, an innovative new-old neighborhood convenience store, with soon-to-be 3 locations.
Steve delivered straight bunches of lovely anemones and mixed bouquets in Mason jars — all labeled American Flowers Week.
Triple Wren Farmrs’ anemones for American Flowers Week!
I had a chance to ask owner Dani Cone for her take on the holiday – and on buying from local flower farms. Enjoy our interview:
Here are a few more beautiful floral shots — eye candy that greets neighborhood customers stopping by Cone & Steiner, enticing them to grab a bunch to add to their coffee or sandwich purchase.
Beautiful mixed bouquets, wrapped in paper — ready to take home.
And P.S., these are just a few of the American Flowers Week bouquets that Triple Wren delivered to Pacific Northwest area retail outlets. Steve and Sarah delivered bouquets and growers’ bunches to New Seasons, Whole Foods and Metropolitan Market stores in the area, too!
Hand-lettered chalk signs announce American Flowers Week at New Seasons Market in Portland
Love the message: Loud and Clear!
Just inside the entrance, this display greets customers of New Seasons’ Arbor Lodge store in Portland.
Thanks to suggestions from my flower farmer friends who sell to two of the Pacific Northwest’s most popular grocery chains, American Flowers Week took center stage in this region’s floral departments at Town & Country Markets and New Seasons Markets.
The chains adopted American Flowers Week as a vehicle to sell and promote locally-grown flowers during the Independence Day holiday week and incorporated our unique American Flowers Week label to alert their consumers about the origin of the flowers on display. In-store signage unique to each chain’s brand and staff members empowered to “own” the message with personality and creativity really paid off.
I hit the road early in the American Flowers Week campaign to see the creativity for myself and the “Buy Local Flowers” message at these stores came through strong and successful. Here are some of the highlights:
Town & Country Markets Inc. is a regional, locally-owned and operated independent grocery company founded in 1957 and based in the Seattle area and participated with American Flowers Week signage and bouquets throughout its six-store chain.
Town & Country on Bainbridge Island’s gorgeous local flowers display for American Flowers Week
Tags appear on Town & Country/Central Market bouquets large and small to alert customers about the origins of each flower.
New Seasons Market is a Portland-based West Coast neighborhood grocery with 18 stores in three states and showcased flower bunches, bouquets and mason jar arrangements from Northwest and California farms.
New Seasons’ floral manager Katie McConahay (right) with flower farmer Bethany Little (second from right) and team members Alaina and Guen (manager) at the Arbor Lodge neighborhood store in Portland.
On Wednesday, June 29th, I headed to Portland bright and early to see the floral design entries for the Oregon Flower Growers Association’s American Flowers Week celebration (more on that cool program later this week).
There, I met up with flower farmer Bethany Little of Charles Little & Co., a Slowflowers.com member and a Certified American Grown farm. I love how they took the initiative to do something special and stimulate floral consumption during the week of July 4th! The idea has inspired me to work on similar efforts across the U.S. and has laid the groundwork for even more grocery promotions in 2017.
Katie McConahay (floral buyer) and Bethany Little of Charles Little & Co.
It was Bethany who called me about six weeks ago and suggested that I develop a bouquet label that flower farmers could use on their grocery and market bouquets. She and her husband Charles Little (past guest of the Slow Flowers Podcast) sparked the idea and also pitched it to Katie McConahay, New Seasons Market floral buyer.
Certified American Grown Red-white-and-blue mason jars on sale for $12.99 at New Seasons. The bouquet featured red and white dahlias and gerberas with blue delhiniums.
We headed over to a nearby New Seasons Market in Portland’s Arbor Lodge neighborhood where buyer Katie and store floral manager Guen Armstrong showed off the signage, product selection and product labeling for American Flowers Week. Katie has a reputation for consistenly supporting Northwest and California flower farms throughout the year. She discussed this philosophy on a past episode of the Slow Flowers Podcast, which you can find here.
A huge variety of Northwest-grown mixed bouquets labeled with “American Flowers Week” at New Seasons Market.
From the hand-lettered chalkboard signage to the adorable mason-jars filled with red-white-and-blue California flowers, to the abundant and lush mixed bouquets from farms like Charles Little & Co., Rain Drop Farms and other NW flower farms, the message was clear: We Love Local. New Seasons also promoted American Flowers Week it is weekly circular and online. Check out these photos of my visit — I was blown away by the way New Seasons highlighted American Flowers Week!
Slow Flowers member LauraLee Symes of Portland’s Sellwood Flower Co., is offering customers several ways to get involved in American Flowers Week.
Thanks for setting off the fireworks in your community, LauraLee!
In her recent blog post, she wrote this: American Flowers Week begins June 28th. We hope you will join us in the celebration. Here are three ways you can participate:
Sign-up for a workshop to make a centerpiece for your 4th of July celebration. Call, stop by, or go to Facebook for details.
Stop in the store and pick-up a US Color page to enter our drawing for a local bouquet every month for six months. Or download it here.
Order one of our American Grown arrangements for delivery anywhere in the Portland Metro area. See the online shop for details.
BLOOM NATION BOUQUET
Sellwood Flower Co.’s 2016 American Flowers Week bouquet offered on Bloom Nation
As she discussed during a recent interview on the Slow Flowers Podcastwith Debra Prinzing, neighborhood flower shop owner and floral designer LauraLee Symes considers her affiliation with Bloom Nation one of her best sources for attracting new customers.
Unlike most of the florists on this site, however, LauraLee, a Premier Bloom Nation florist, makes it a point of advertising that she sources local flowers from the Pacific Northwest or American Grown flowers from nearby states.
Our American Flowers Week special arrangement, a designer’s choice of the best, seasonally amazing blooms and greens from our favorite local flower growers.
Customers are invited to take a special American Flowers Week workshop to create a 4th of July-inspired centerpiece, just in time for parties or celebrations. Class fee of $55.00 includes instruction and materials. Tickets available at Sellwood Flower Co.’s online shop (or by calling 503-719-5390). This will be a fun mother/daughter or friends-day outing.
The original drawing of the USA map surrounded by flowers, foliage and beneficial insects for American Flowers Week 2016
LauraLee is also inviting her customers to stop by, pick up a USA Floral Map, and add their personal flair with colored pencils and pens. Each map submission will be entered into a drawing for a six-month bouquet subscription — WOW! That’s a fantastic offer!