american flowers week ~ June 28 to July 4 ~ Celebrating American Grown Flowers in all 50 States

SLOW FLOWERS ANNOUNCES 2022 AMERICAN FLOWERS WEEK
The eighth annual celebration of domestic cut flowers
June 28-July 4, 2022

SEATTLE, WA (June 23, 2022) – Slow Flowers Society announced details for the 2022 American Flowers Week campaign, the annual celebration to promote domestic flower farming and sustainable floristry.

In conjunction with the campaign, Slow Flowers Society and its publishing partner, BLOOM Imprint, released the Summer 2022 digital issue of Slow Flowers Journal, available for free download. The publication features this year’s inventive and innovative botanical couture collection of wearable floral ensembles designed with iconic American-grown botanicals. Download the issue here.

In 2015, Slow Flowers Society launched American Flowers Week (June 28-July 4) as an annual advocacy, education and outreach campaign to promote domestic and locally-grown flowers. The project encourages flower farmers, floral designers, flower enthusiasts and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek.

“Elevating local flowers and communicating the many reasons to support domestic floral agriculture and sustainable floristry are at the heart of the campaign,” Prinzing said. “According to the 2022 National Gardening Survey, research sponsored by the Slow Flowers Society, 65 percent of Americans say it is very or somewhat important that the flowers they purchase are local (up from 58 percent in the 2021 survey). These numbers are trending up!”

She continues, “sharing red-white-and-blue bouquets to commemorate Independence Day celebrations, is one way to woo the eye of the beholder. When the cutting garden is transformed into floral fashions, viewers can’t help but respond to the unexpected and unforgettable beauty of botanical couture.”The 2022 American Flowers Week Botanical Couture collection includes eight stylish and artistic floral expressions that stimulate curiosity and engage viewers with flowers in a new way.

Each look in the American Flowers Week Collection is unique to the location and season where it was produced and photographed, with design narratives that elevate flowers and foliages as works of art.

Participating Slow Flowers designer teams include:

CALIFORNIA

• Niesha Blancas, Fetching Social Media (design), with flowers provided by CamFlor Inc. (Watsonville, California)
• Jenny M. Diaz, Jenny M. Diaz Design (design), with flowers provided by CamFlor Inc. (Watsonville, California)

CONNECTICUT

• Carrie Wilcox, Carrie Wilcox Floral Design (design), with flowers provided by CamFlor Inc. (Watsonville, California)

IOWA

• Jen Hinson, Clara’s Garden (design), with flowers provided by Clara’s Garden at Quail Creek Flower Farm (Mediapolis, Iowa)

MAINE

• Hillary Alger, Johnny’s Selected Seeds (design), with flowers provided by Johnny’s Selected Seeds (Winslow, Maine)

NEW YORK/CONNECTICUT

• Xenia D’Ambrosi, Sweet Earth Co. and Natalie Collette, The Gardenist (design), with flowers provided by Sweet Earth Co. (Pound Ridge, New York) and The Gardenist (Norwalk, Connecticut) and CamFlor Inc. (Watsonville, California)

OHIO

• Linda Spradlin, In the Garden Flower Farm and Nan Matteson, Queen City Flower Farm (design), with flowers provided by CamFlor Inc. (Watsonville, California)

WISCONSIN

• Lisa Larsen, Sunborn Gardens (design), with flowers provided by Sunborn Gardens Flower Farm (Mt. Horeb, Wisconsin) and CamFlor Inc. (Watsonville, California)

Images and credits for all of these looks are available at American Flowers Week Press Page (americanflowersweek.com).

MORE ABOUT AMERICAN FLOWERS WEEK
American Flowers Week is an all-inclusive, virtual promotion campaign designed to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign coincides with America’s Independence Day on July 4^th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.

American Flowers Week receives sponsorship from Farmgirl Flowers, Johnny’s Selected Seeds, Longfield Gardens, Mayesh Wholesale Florist, the Association of Specialty Cut Flower Growers, Seattle Wholesale Growers Market, CamFlor Inc., and BLOOM Imprint.

American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and 2022 American Flowers Week logo and social media badges are available for growers and florists to use for marketing and promotion efforts.

Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms.
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About:

Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases. Debra is the producer of SlowFlowers.com, the weekly “Slow Flowers Podcast” and the American Flowers Week (June 28-July 4) campaign. Debra is author of 12 books, including Where We Bloom (2021), Slow Flowers (2013)and The 50 Mile Bouquet (2012).

MORE ABOUT AMERICAN FLOWERS WEEK

American Flowers Week is an all-inclusive, virtual promotion campaign designed to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign coincides with America’s Independence Day on July 4^th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.

American Flowers Week receives sponsorship from Farmgirl Flowers, Johnny’s Selected Seeds, Longfield Gardens, Mayesh Wholesale Florist, the Association of Specialty Cut Flower Growers, Rooted Farmers, Seattle Wholesale Growers Market, The Gardener’s Workshop, Flowerfarm.com, FTD and BLOOM Imprint.

American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and 2021 American Flowers Week logo and social media badges are available for growers and florists to use for marketing and promotion efforts.

Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms.

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About the Artist:

Slow Flowers commissioned artist and illustrator Shelley Aldrich of Shelley Aldrich Illustration to create our American Flowers Week branding for 2022!

Read more about Shelley’s artwork here.