We’re thrilled to announce the second annual SLOW FLOWERS SUMMIT. In 2018, the one-day conference that has been called a “TED Talk for Flower Lovers” is co-locating with the American Institute of Floral Designers‘ annual symposium — a symbolic step for proponents of the Slow Flowers Movement and its values and ethos.

That’s right: Slow Flowers Summit is coming to the East Coast!

Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event coincides with the fourth annual AMERICAN FLOWERS WEEK (June 28-July 4, 2018), bringing together creatives, thought leaders and change agents with a lecture series featuring leading voices in the progressive American-grown floral community.

Our venue: Marriott Wardman Park, Washington, D.C.

The SLOW FLOWERS SUMMIT will stimulate your curiosity by inquiring, informing, including, instigating and inspiring conventional assumptions as we explore conscious and ethical practices in the floral industry.

The 2018 SUMMIT turns its attention on the future, innovation and reinvention. Who’s invited? Florists, Floral Designers, Farmer-Florists, Retailers, Wholesalers, Growers, Media, Educators, Students and Progressive Thinkers.

Christina Stembel, Farmgirl Flowers

We are honored to welcome CHRISTINA STEMBEL, founder and CEO of San Francisco-based FARMGIRL FLOWERS as our Keynote speaker. Christina’s topic, “Scaling Your Floral Business to the Next Level,” will share insights and lessons from her highly successful e-commerce floral business.

Profiled in every major media outlet imaginable, Christina has experienced so many highs and lows, wins and challenges, and she is generously sharing her story with our community. You will draw lessons for your own business, no matter the size!

Our Keynote will be followed by four inspiring presentations:

Kelly Shore of Petals by the Shore (left) and Mary Kate Kinnane of The Local Bouquet (right)

KELLY SHORE of Petals by the Shore (Maryland) and MARY KATE KINNANE of The Local Bouquet (Rhode Island) on “A YEAR OF LOCAL FLOWERS.” These Slow Flowers members are designers who specialize in weddings and events. Both Kelly and Mary Kate have developed deep relationships with flower farmers in their areas. The women will co-present their personal design and sourcing philosophies and demonstrate floral techniques featuring botanicals from their favorite local flower farms.

Kit Wertz (left) and Casey Schwartz (right), partners in Los Angeles-based Flower Duet

KIT WERTZ and CASEY SCHWARTZ of FLOWER DUET, are a sister-sister dynamic duo who have grown their Los Angeles-based floral business in to a multifaceted studio with services ranging from workshops, tours and online teaching to weddings and events and corporate commissions. Casey and Kit will outline how to think strategically and diversify a non-retail floral studio to attract customers throughout the year. These Slow Flowers members will also demonstrate their take on floral design.

Panelist Jessica Hall, Jonathan Weber and Christina Stembel

Along with our Keynote Speaker, FARMGIRL FLOWERS’ CHRISTINA STEMBEL, we’re excited to welcome JONATHAN WEBER of greenSINNER (Pittsburgh) and JESSICA HALL of HARMONY HARVEST FARM & FLORAL GENIUS (Virginia) in a forward-thinking panel discussing “Tech & Flowers: Amazon, Uber and the Floral Industry.” Increasingly, the intersection of transportation and infrastructure are pressuring everyone along the floral continuum to consider new ways of doing business. This panel will address how floral businesses large and small can think innovatively about delivery their product to the end consumer.

Mud Baron (left) and Walker Marsh (right)

The SUMMIT concludes with an inspiring presentation featuring two “change agents” in Urban Flower Farming. These men are rethinking the way flowers are grown and who gets to produce them in cities facing change, social pressures and economic disparity for many communities. Please welcome WALKER MARSH of THA FLOWER FACTORY (Baltimore) and MUD BARON of MUIR RANCH (Pasadena/Los Angeles) for “Planting Seeds on Urban Flower Farms.”

Tickets to the SLOW FLOWERS SUMMIT include All Sessions, Continental Breakfast, Awesome Swag Bag and Cocktail Reception with Speakers. Registration: $250 per person. Slow Flowers Members and registered AIFD attendees will enjoy preferred pricing: $195 per person. Reserve your seat here.

Debra Prinzing developed the Slow Flowers Summit. She is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, Debra has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

(c) Mary Grace Long

Debra is the producer of, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 2,500 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site,, or on iTunes and via other podcast services.

In 2016, the Seattle Wholesale Growers Market, a farm-to-florist cooperative, honored Debra with the first Growers Choice Award for her “outstanding contributions to revitalizing the local floral community.” In 2016, GWA: The Association for Garden Communicators inducted her into its Hall of Fame.  She is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.