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SLOW FLOWERS SUCCESS!

American Flowers Week on display at Seattle's Ballard Market, part of the Town & Country Markets chain.

American Flowers Week on display at Seattle’s Ballard Market, part of the Town & Country Markets chain.

It’s no exaggeration to say that American Flowers Week was a big success.

Pisarcick

Beautiful! Pisarcik Greenhouse & Flower Farm in Pittsburg posted this red-white-and-blue floral image to celebrate American Flowers week

By one measure, the 2016 celebration exceeded last year’s by three times the engagement — from 410,000 impressions on Instagram and Twitter in 2015 to 1.3 million impressions for this year.

And that’s not counting the Facebook posts, the blogs and news articles, the promotions at grocery and the amazing support from the Slow Flowers Community.

TheFarmersFlorist2A fun #americanflowersweek campaign from The Farmer’s Florist and Confetti Queen in Nashville.

We couldn’t be happier: A simple, week-long celebration of domestic and local flowers may seem simple, but it brought alot of attention to the American-grown cause. 

FTD rediscovered its roots and gave #americanflowersweek a shoutout!

FTD rediscovered its roots and gave #americanflowersweek a shoutout!

Johnny's Seeds took to social media to promote #americanflowersweek

Johnny’s Seeds took to social media to promote #americanflowersweek

Thank you to everyone who participated:

Flower Farmers promoted their floral customers; Florists promoted their favorite farmers. Everyone benefitted by shining the light on the American Grown floral community.

LauraLee Symes of Sellwood Flower Co. in Portland posted this Instagram moment of her American Flowers Week workshop

LauraLee Symes of Sellwood Flower Co. in Portland posted this Instagram moment of her American Flowers Week workshop

Unbeknownst to us, at least one Whole Foods store in the Baltimore created their on American Flowers Week promotion

Unbeknown to us, at least one Whole Foods store in the Baltimore created their on American Flowers Week promotion

A sweet, fragrant and beautiful time was had by all! As the momentum grows for American Flowers Week, we’re already collecting ideas for 2017. Your suggestions and ideas are welcome! Email info@slowflowers.com to share yours.

Before I sign off, I have to post my FAVORITE Flower Farmer Moments from American Flowers Week. They are simply beyond compare and you’ll love them:

Slow Flowers member Hedda Brorstrom of Full Bloom Farm outside Sebastopol created the cutest American Flowers Week flower bra!

Slow Flowers member Hedda Brorstrom of Full Bloom Farm near Sebastopol created the cutest American Flowers Week flower bra!

Slow Flowers member Dennis Westphall, one half of Jello Mold Farm, took inspiration from the film "American Beauty," and posed 'au naturele' in a bath of his Cafe au Lait dahlias. Wow.

Slow Flowers member Dennis Westphall, one half of Jello Mold Farm, took inspiration from the film “American Beauty,” and posed ‘au naturele’ in a bath tub filled with Cafe au Lait dahlias. Wow.

The Pabody family created a fantastic Instagram mosaic to celebrate #americanflowersweek

The Pabody family of Triple Wren Farm created a fantastic Instagram mosaic to celebrate #americanflowersweek

00507_DP_Canada_Badge-01P.S. With Canada Day occurring each year on July 1st, we’d like to launch #canadianflowersweek to help our Slowflowers.com members in Canada promote domestic flowers.

Get in touch if you’re interesting in serving on a planning committee for that campaign.