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Tag Archives: Steve Pabody

American Flowers Week featured in Super Floral Magazine

01 Friday Jun 2018

Posted by Debra Prinzing in American Flowers Week 2017, American Flowers Week 2018, Floral Design, News & Events, Promotional Ideas, Resources for Farmers & Florists

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Ballard Market, Cone & Steiner, Dani Cone, Denise Johnson, Kristin Parris, Melanie Cherry, Sarah Pabody, Seattle Wholesale Growers Market, Steve Pabody, T & C Markets, Triple Wren Farms

Homegrown Blooms appears in the June 2018 issue of Super Floral Magazine.

I’m so excited to share the stories of grocery stores around the country who are participating in and promoting American Flowers Week, bringing their customers a new reason to purchase bouquets and bunches of local blooms!

The June issue of Super Floral, a sister publication to Florists’ Review, features my story about just that.

“Homegrown Blooms, Coast to Coast” highlights some of the ways that groceries and supermarkets of all sizes are bringing the message of local, seasonal and sustainable flowers to their shoppers.

We have the most creative staff and for us, it was the joy of creating something to display during American Flowers Week and share with our customers — Denise Johnson, T&C Bainbridge Island

Thanks to all the talented folks who are featured in these pages, including:
Town & Country Markets
Floral category manager Melanie Cherry
T&C Bainbridge Island floral manager Denise Johnson
Ballard Market floral manager Kristen Parris

Seattle Wholesale Growers Market farmers and staff

Cone & Steiner
Owner Dani Cone

Triple Wren Farms
Steve and Sarah Pabody

Whole Foods Markets
Regional floral buyer Diana Westcott

Download full article here: Super Floral Article

2015 American Flowers Week, by the Numbers

09 Thursday Jul 2015

Posted by Debra Prinzing in American Flowers Week 2015, Uncategorized

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April Lemly, Betany Coffland, Chloris Flowers, Kamama Flowers, Sarah Pabody, Steve Pabody, Triple Wren Farms

June18_July4_keyhole_hashtag_tracker_2

Yes, you read that right: 401,637 Impressions on Instagram & Twitter alone for #americanflowersweek!

From boutique growers to the country’s largest flower farms; from studio florists to grocery stores and wholesalers, too, we celebrated American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

On Twitter and Instagram alone, mentions of #americanflowersweek generated more than 400k impressions in one month.

That’s pretty exciting for what was a mere idea six weeks ago!

FGF_American_Flowers_Week_Instagram2Huge thanks to our top participants – without their intentional involvement and embrace of American Flowers Week, we would never have created so much beautiful buzz about this grassroots campaign.

Top post honors go to Farmgirl Flowers of San Francisco and Los Angeles for generating more than 3,500 likes on Instagram with a special “firecracker” bouquet promotion designed just for American Flowers Week. You rocked it, Farmgirl Team (cute bike messenger model, too!).

@baremtnfarm

@baremtnfarm

Others whose posts generated lots of engagement include Bare Mt. Farm, a boutique flower farm in Oregon’s Willamette Valley, with a dazzling photo of peachy trumpet snapdragons

@verbenaflorist

@verbenaflorist

Verbena Flowers & Trimmings of Roseville, Calif. Mom Karen Plarisan and daughter Karly Sahr posted a charming American flowers week bouquet they grew and designed with the “support your local farmer” message.

@chlorisfloral

@chlorisfloral

Betany Coffland of Chloris Floral in Sonoma County, posted a romantic bouquet that wowed with the American Flowers Week message.

@kamamaflowers

@kamamaflowers

April Lemly of Portland’s Kamama Flowers was our most frequent and active participant. It’s so great to have a Slowflowers.com florist who is also a gifted graphic designer, right?

@triplewrenfarms

@triplewrenfarms

April’s engagement was followed closely by Sarah and Steve Pabody of Triple Wren Farms, of Lynden, Washington. All together, the metrics are super impressive!

Here are some other fun stats to share:

page+2+Keyhole_July3page+3+Keyhole_July3Thank you to everyone who participated! Let me know if you have ideas for American Flowers Week, 2016!

I’ll be looking for many advisors — designers, flower farmers, wholesalers and sponsors to help us move this campaign to the next level!

PS, a very special thank you to artist Jean Zaputil for illustrating this gorgeous logo! Learn more about her work at Studio Z Design and Photography.

The 2015 American Flowers Week Logo

The 2015 American Flowers Week Logo

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