That’s a Wrap! Thank you to everyone who participated in American Flowers Week 2016! (c) Amanda Dumouchelle
The 2nd annual American Flowers Week is a wrap, folks! So many of you participated this year and we’ve calculated a 250% increase in social media engagement over 2015. That’s seriously impressive!
Later this week I’ll post more on our “American Flowers Week by the Numbers,” but for today, I want to announce our winners and thank our sponsors.
We noted more than 1,080 #americanflowersweek posts on Instagram and that’s not counting shares and reposts! A total of 111 of you designed and posted American Flowers Week bouquets for our “50 States of American Flowers” gallery. Not every state was represented, but flower farmers and floral designers from 33 states did participate — that’s pretty awesome!
Here are the winners from our random drawing. You’ll be connected with the prize donor by email with more details:
The winners are:Maple Flower Farm of Vermont (Liz Kreig); Erika’s Fresh Flowers of Oregon (Kathleen Barber); Pot & Box of Michigan (Lisa Waud); Daniele Alion Strawn of California; and Flower Duet of California (Kit Wertz and Casey Schwartz) CONGRATULATIONS!!!
The winners are:Mountain Road Flower Farm of Massachusetts; Morningsong Farmer of Washington (Janelle McCrackin); Lollie Fleur of Washington (Kim Richards); Five Forks Farm of Massachusetts; and Emerald Petals of Oregon (Hilary Holmes) CONGRATULATIONS!!!
We couldn’t be more pleased that a major wholesale flower supplier is waving the flag for American Flowers Week!
Thank You, Mayesh Wholesale for promoting local and domestic flowers across the many branches of your organization. Mayesh kicked off American Flowers Week with this video on “Mayesh Minute.” Check it out here:
Mayesh Wholesale’s David Dahlson gives an overview of American Flowers Week and presents some great options of American grown flowers that you may see in your Mayesh cooler – foxglove, cornflowers, ranunculus, tulips, grapevine, and ninebark.
From blooming Acacia to Zinnias!
Mayesh also created its American Grown Product List, which will be used by all of its 17 branches to help connect floral customers with local and domestic flowers. This 7-page PDF features widely requested flowers and foliage by Year-Round and Seasonal availability.
One of my goals when I launched American Flowers Week in 2015 was to expand various channels through which the floral industry promotes domestic and seasonal flowers.
And teaming up with a Wholesaler was a top goal. Thankfully, I’m very close to the amazing flower farmers, staff and customers of the Seattle Wholesale Growers Market, a farmer-owned cooperative that has the tagline: Farm to Florist. What SWGMC is doing to promote American Grown Flowers is awesome — in one region. But I knew there were other potential partners to bring into this campaign.
That partner is Mayesh Wholesale Floral Inc., the first established, mainstream flower wholesaler to join the promotion campaign for American-grown flowers.
A leading floral supplier to the wedding and event industry, Mayesh was founded in 1938 by Jack Mayesh.
The Dahlson family acquired the business in 1978 and Mayesh has remained family owned and operated ever since. Headquartered in Los Angeles, Mayesh supplies a large variety of fresh floral products sourced from premier growers around the world — including an increasing emphasis on locally-sourced and American-grown flowers from small and large domestic growers.
Mayesh operates 17 branches in 9 states, and employs creative and energetic floral professionals with exceptional product knowledge and a commitment to satisfying customers. Mayesh is passionate about the floral business and about providing the best products and most reliable service in the industry. I congratulate the Mayesh team of flower lovers for joining the American Flowers Week campaign.
Thank you to CEO Patrick Dahlson, to Yvonne Ashton, director of marketing; and Ali Dahlson, a marketing team member who handles graphic design and content creation. Because she’s based in Seattle, Ali and I have had fun connecting in person and scheming the numerous creative ways Mayesh will promote American Flowers Week. She’s a floral designer, too — check out Ali and her work above.
Ali has added the Mayesh logo to our beautiful “flower fro” graphic — it will be used as signage inside all Mayesh branches around the country.
She’s also working with Mayesh buyers to localize floral and foliage product lists for regional branches. This will help assure floral customers in places like Phoenix, Portland, Los Angeles or Detroit know about the local origins of the Mayesh product mix.
Ali also plans on featuring photos and interviews on the Mayesh blog about two of the American flower farmers that Mayesh purchases from. We’ll be sure to share those here!
And another great piece of news to share: Mayesh has donated five $100-shopping sprees to our 50 States of American Flowerscontest. If you submit a red-white-and-blue floral arrangement, you will be entered into the drawing that takes place on July 4th.
Our Sponsors, Friends and Partners are super-generous! To show their support for American Flowers Week, these “flower friends” are donating some awesome prizes for our July 4th Drawing. Below is our initial list — we’ll soon expand this list with more prizes.
SLOWFLOWERS.COM ANNOUNCES 2016 AMERICAN FLOWERS WEEK
Set for June 28-July 4, 2016
A campaign to promote American flowers and foliage
SEATTLE, WA (May 1, 2016) – Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers, announced details about the second annual “American Flowers Week.”
In 2015, Slowflowers.com creator Debra Prinzing organized the week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. In one month that effort generated more than 400,000 social media impressions on Twitter and Instagram, demonstrating the power of images, ideas and values that promote American Grown Flowers.
“Consumers are more conscious than ever about the origins of the goods they purchase, especially when it comes to food — and flowers,” Prinzing said. “It’s important to raise awareness for and celebrate American grown flowers, as well as flower farmers who grow a diverse selection of botanicals for the cut flower trade. At the same time, we salute floral designers whose ethos and intent inspires them to source domestically.”
Prinzing announced the 2016 campaign launch to more than 700 Slowflowers.com members, unveiling new graphics and a “50 States of American Flowers” contest. The contest encourages farmers and florists to post photographs of their red-white-and-blue bouquets along with the #americangrownflowers tag on social media platforms. Entrants will be included in a drawing for a number of prizes.
Sponsorship support from four marketing partners greatly enhances the impact of the campaign, Prinzing said. Those sponsors include Certified American Grown Flowers, Mayesh Wholesale, Syndicate Sales and Longfield Gardens.
“Certified American Grown Flowers could not be more excited to be supporting a week focused on America’s flower farmers and their flowers,” said Kasey Cronquist, administrator of the Certified American Grown program and CEO/Ambassador of the California Cut Flower Commission. “Origin matters, and we believe a week like this helps drive public awareness about hard-working American flower farmers that they can support all year long. Buying American Grown Flowers makes a difference.”
Support from Mayesh Wholesale Florist, a Los Angeles-based floral suppliers, signals a positive shift in the floral industry, Prinzing noted. According to Patrick Dahlson, Mayesh CEO, “As a flower distributor, we have a great history with our U.S. flower growers. Mayesh is excited to promote American Flowers Week to highlight our American grown flowers and continue our support of the growing community.”
The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and the 2016 American Flowers Week logo and social media badges are available for growers and florists to use for their own marketing and promotion efforts.
Submissions to the “50 States of American Grown Flowers” contest will highlight local flowers from across the country, Prinzing said. “Slowflowers.com member farms and florists are invited to submit their designs to a gallery that we will share with the media during American Flowers Week. Our goal is to showcase the botanical and seasonal beauty from flower farms and designers in all 50 states.”
Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms. To participate in the “50 States of American Grown Flowers” contest, entrants are invited to complete the online form here.
Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.
Debra is the producer of SlowFlowers.com, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 1,000 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.
She is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.
The story of American Flowers and the people who grow and design with them has gained three great partners. — American Flowers Week
Each has stepped up to join the 2016 American Flowers Week with promotional and financial support. This means the Celebration of American Grown Flowers will be more vocal and reach a wider audience of consumers and floral industry professionals.
Our thanks to the following partners: Certified American Grown, Syndicate Sales and Longfield Gardens. Read below for more details and to follow links.
CERTIFIED AMERICAN GROWN
The American Grown Flowers brand symbolizes a unified and diverse coalition of U.S. flower farms representing small and large entities across the country.
Together, we want to give consumers confidence in the source of their flowers and assure them that the bouquets and bunches they purchase come from a domestic flower farm.
The coalition’s goal has been to create an identifiable, iconic and amazingly beautiful brand/logo that communicates the domestic origins as well as the high quality, freshness and consistency of the flowers and foliage they grow. The Certified American Grown program produces the Field to Vase Dinner Tour. Click here for the full 2016 schedule — we’ll see you there!
SYNDICATE SALES Syndicate Sales is an American manufacturer of vases and supplies for the professional florist.
We’re especially impressed that they continue to produce American glass vases in their Kokomo, Indiana, facility.
Longfield is a family-owned company located in Lakewood, N.J., that has more than 80 years of combined experience in the horticulture industry.
Selling bulbs and perennials is their passion and their livelihood. Longfield provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis.
Mayesh operates 17 branches in 9 states staffed by creative and energetic floral professionals with exceptional product knowledge and a commitment to satisfying customers. The people at Mayesh are passionate about this business and about providing the best products and most reliable service in the industry.
Patrick Dahlson, Mayesh CEO, announced: “As a flower distributor, we have a great history with our U.S. flower growers. Mayesh is excited to promote American Flowers Week to highlight our American grown flowers and continue our support of the growing community.”