Floral artist Andrea K. Gristconjures a playful mini-dress infused with the personality of woodland, meadow and prairie, featuring botanicals sourced from Little Green Garden.
“I was inspired by the native plants and grasses that grow in and around the flower farms of Missouri and Kansas,” she says.
“I wanted a very organic look that’s youthful for our model’s age and size. I call the look ‘Cowgirl meets Yule Sprite’ for its sense of both innocence and powerful confidence.
Beth and Joel Fortin of Little Green Garden harvested all the ingredients from their farm, including flowers, grasses, pods and evergreens. The extensive grounds of our location include tall grass prairies and tree-lined horse trails, reflecting the flora of this region.
Andrea recently shared how she crafted the garment:
“I used felt purchased by the yard for the base of the floral bodice and skirt. I originally thought I could use a spray adhesive to attach the greenery, but I ended up using Oasis cold glue to attach the greenery – small pieces of spirea and cedar,” she explains.
A tip from Andrea: Use books to add weight to the foliage to ensure it attaches securely to fabric.
Once in place, the greenry became the neutral “ground” for Andrea’s botanical textile. The “print” was created by adding flowers of the season. Andrea encouraged her grower friends from Little Green Garden to bring what they loved and wanted to showcase. “It was a complete surprise,” laughs Andrea, who added: “my strategy was to place flowers wherever there was a hole in the greenery where the felt showed through.”
The finished felt panels wrapped around model Samantha Grist (Andrea’s daughter), secured with dress clips and a slender belt. Wavy, flowing hair, a lush floral crown and colorful trailing ribbons complete the “yule sprite” look.
On location, our photographer Tiffany Marie Buckley played with lighting to create a moody, mystical background, merging the initial concept with more fairytale qualities.”
Designer: Andrea K. Grist, Andrea K. Grist Floral Art, andreakgristfloralart.com, @andreakgristfloralart Flowers: Little Green Garden LLC, Richmond, Missouri, littlegreengardenllc.com, @littlegreengardenkc Venue: Sunset Trails Stables, Lee’s Summit, Missouri, sunsettrailsstables.com, @sunsettrailsstables Model: Samantha Grist Hair and Makeup: Andrea K. Grist Photography: Tiffany Marie Buckley, Tiffany Marie Photography, tiffanybuckley.com, @tiffanymariephoto
Red, White and Bloom Introducing the fifth annual American Flowers Week botanical couture collection
Photos by Tiffany Marie Buckley, Philip Casey, Jenny M. Diaz, Kristen Earley, Roxy Marcy, Joelle Martin, Missy Palacol, Chris Pinchbeck, Haley Swinth and Danielle Werner
and runway-ready, the American Flowers
Week botanical couture collection features nine fashionable floral looks
produced by Slow Flowers teams
across the U.S. Together, these wearable floral garments represent a diverse story
of originality and inventiveness. Each melds talents of growers and florists,
elevating local and seasonal flowers in unexpected and beautiful ways.
In its fifth
year, American Flowers Week (June 28-July 4) promotes domestic flowers and
foliage in the marketplace, inspiring professionals and consumers alike. When flowers
are seen as fashion, they ignite the imagination and stimulate new awareness of
domestic floral agriculture and the art of floral design.
This year’s participants have transformed familiar and uncommon annuals, perennials, trees, shrubs, grasses and herbs into everything from mod minis to luxurious gowns, continuing the American Flowers Week series that began with Susan McLeary’s iconic red-white-and-blue floral ‘fro in 2016. The collection has grown to 20 pieces, each of which portrays floral design as art rather than a commodity.
The Slow Flowers application process invited designer-farmer teams around the country to submit their best ideas for showcasing regional traditions, seasonal crops and distinct cultural and historic influences through the floral medium. The alluring results are found in the pages of Florists’ Review’s Slow Flowers Journal. When a model dons a garment fashioned from petals, fronds, buds and blades . . . we as viewers experience wonder and curiosity. These designs shine a light on the passionate individuals who have turned ideas into reality. From gardens to gowns. From cut flowers to couture. From seedlings to style.
Appreciate these artisans and learn from their creative process as they transform fields of blooms into a collection of American floral fashion ingenuity.
ALASKA “The inspiration for our garment came from the floral looks of past seasons,” says Kim Herning of Northern Lights Peonies, based in Fairbanks, Alaska. “And since we are peony farmers, we knew we would be working with peony blooms in all colors and sizes. The style of the peony dress harkens back to women’s fashion in the 1700s and is also reminiscent of the ‘Barbie cakes’ my mother would make in the 1960s. We hope by combining our beautiful peonies with a lovely model in a fantasy setting we would create magic.”
Creative Credits Design team: Kim Herning, Roxy Marcy and Tirzah Friesen Venue and Flowers: Northern Lights Peonies, Fairbanks, Alaska, @northernlightspeonies Lead Designer: Kim Herning, Northern Lights Peonies, Arctic Alaska Peonies @arcticalaskapeonies Model and H/MU: Tirzah Friesen Photography: Roxy Marcy with Alaska Alchemy @alaskaalchemy
“I’ve always been inspired by the American West,” explains floral designer Tammy Myers of First and Bloom, based in the Seattle area. “My mother is a quilter. My father loves American history. My grandfather was a descendant of the Karuk Tribe in Northern California. To me, a quilt is a beautiful symbol of true American history. Upon more research, I discovered these iconic patchwork designs actually originate from women during the Colonial period of the 1700s. Later, Native women, known for making beautiful blankets, also started using these same quilting techniques. Quilts are truly a labor of love that brings warmth and comfort to whomever they surround. I find flowers have a similar nature. They too, bring joy and comfort to whomever they are near.
was very important to me for this project. Our model, Anne Davidson, is of Native Athabaskan descent and the area
where this scene was photographed at Laughing
Goat Farm in Enumclaw, Wash., is an area rich in Native American
Creative Credits Designer: Tammy Myers, First & Bloom, firstandbloom.com, @firstandbloom Design Assistance: Amy Brown and Leila Jorden @leilajjorden Flowers: Laughing Goat Flower Farm, Enumclaw, Wash., laughinggoatfarm.com, @laughinggoatflowerfarm Additional Flowers: Seattle Wholesale Growers Market, seattlewholesalegrowersmarket, @seattlewholesalegrowersmarket Venue: Laughing Goat Farm Model: Anne Davidson, @amd98065 Hair and Makeup: Elizabeth White Artistry @elizabethwhiteartistry Photography: Missy Palacol Photography @missy.palacol
brave, boundary-pushing young woman is wearing 1960s Vogue attire created from gerbera daisies,” says artist and
photographer Jenny M. Diaz.
“The ’60s were such a pivotal decade for women. Women were demanding more
inclusion in the workforce, equal pay and control of their personal rights.
chose the city of Fresno as my backdrop because many of the structures date
back to the ’60s. The gerbera daisies are strong, not only in their appearance,
but also how they create a pattern on the dress. Our gray background
contrasting with a beautiful model in my bright gerbera dress made for a
perfect combination. We wanted to show
how strong women can be — on the rooftop, looking out into the world, hanging
over the edge, riding a skateboard — all while looking stunning. My hope is
that when someone sees this look, they are inspired to push themselves further.
I am a graphic designer who wanted to push myself to create this look from
start to finish. Yes, I was absolutely terrified, but I stepped out of my
comfort zones and jumped in head first!”
Creative Credits: Designer: Jenny M. Diaz, jennymdiaz.com, @jennymdiaz Flowers: Dramm + Echter, Encinitas, Calif., drammechter.com, @dramm_and_echter Venue: Fresno, Calif. Model: Kara Trukki @luckytrukki Hair and Makeup: Sixx Valenzuela, @sixxvalenzuela Photography: Jenny M. Diaz
K. Grist conjures a
playful mini-dress infused with the personality of woodland, meadow and
prairie, featuring botanicals sourced from Little
Green Garden. “I
was inspired by the native plants and grasses that grow in and around the
flower farms of Missouri and Kansas,” she says. “I wanted a very
organic look that’s youthful for our model’s age and size. I call the look
‘Cowgirl meets Yule Sprite’ for its sense of both innocence and powerful
confidence. Beth and Joel Fortin of
Little Green Garden harvested all the ingredients from their farm, including
flowers, grasses, pods and evergreens. The extensive grounds of our location
include tall grass prairies and tree-lined horse trails, reflecting the flora
of this region. On location, our photographer Tiffany Marie Buckley played with lighting to create a moody,
mystical background, merging the initial concept with more fairytale qualities.”
Creative Credits: Designer: Andrea K. Grist, Andrea K. Grist Floral Art, andreakgristfloralart.com, @andreakgristfloralart Flowers: Little Green Garden LLC, Richmond, Missouri, littlegreengardenllc.com, @littlegreengardenkc Venue: Sunset Trails Stables, Lee’s Summit, Missouri, sunsettrailsstables.com, @sunsettrailsstables Model: Samantha Grist Hair and Makeup: Andrea K. Grist Photography: Tiffany Marie Buckley, Tiffany Marie Photography, tiffanybuckley.com, @tiffanymariephoto
Heather Grit of Caledonia, Mich.-based Glamour and Grit Floral highlights the
winter beauty of Michigan, saying “as a designer, I have to be creative in
the colder months and think outside the box to create a dress that doesn’t
harvested trimmings from 17 types of evergreens growing at a Michigan tree
farm, including spruces and firs. “I wanted to give our dress dimension
and texture — and show how pretty Michigan can be when there is snow on the
ground and the flowers are dormant.”
Creative Credits: Designer: Heather Grit, Glamour and Grit Floral, glamourandgritfloral.com, @glamourandgrit Plants and Greenery: Speyer Greenhouse, Byron Center, Mich., @speyergreenhouse; and Hart Tree Farm, Rockford, Mich., harttreefarm.net Venue: Private location, Caledonia, Mich. Model: Kailee Naber, @kaileenaber Hair and Makeup: Tawwney Sayre, Makeup by Tawwney, @tawwney.jua Photography: Joelle Martin, Lavender and Lace Photography LLC, lavenderandlacephotos.com, @lavenderandlacephotos
Rayne Grace Hoke’s inspiration for the late-summer dress was two-fold. She
envisioned a floral version of her family’s collection of heirloom crazy quilts
and drew from the extensive flowers, greenery and herbs at Johnny’s
Selected Seeds’ research
farm in Albion, Maine.
When Rayne arrived at the 40-acre certified
organic farm, she was mesmerized by the varieties available at the peak of the
“I let the palette of organic
botanicals ‘speak’ to me, as their twists and swirls, colors and shapes
influenced this dress design,” she says. “The setting and flowers
lent themselves to the natural progression that allowed me to turn our model
into a flower harvest goddess. I created a pattern with flowers to mimic fabric
for the dress’s bodice. Grasses of all types created the garment’s skirt. The
key to constructing this look was to make sure the undergarment we used was
fitted and could support the weight of the flowers. This is when my skills in
fashion design and sewing come in handy!”
She continues: “I hope my love for the stunning beauty of Maine comes
through, as well as love for what I do as an artist.”
Creative Credits: Designer: Rayne Grace Hoke, Flora’s Muse, Biddeford, Maine, florasmuse.com, @florasmuse Design Assistant: Hillary Alger, Product Manager for Herbs and Flowers, Johnny’s Selected Seeds Flowers and Foliage: Johnny’s Selected Seeds, Winslow, Maine, johnnyseeds.com, @johnnys_seeds Venue: Johnny’s Trial Gardens, Albion, Maine Model: Mary Yarumian, @marybebythesea Hair and Makeup: Mary Yarumian Photography: Kristen Earley, Johnny’s Selected Seeds; Chris Pinchbeck, pinchbeckphoto.com
Co-designers Toni Reale of Roadside Blooms and Laura
Mewbourn of Feast & Flora Farm
viewed their botanical couture collaboration as an opportunity to highlight the
unique heritage and culture of coastal South Carolina’s Gullah Geechee, a
community descended from West African and Central African enslaved people. The
women explain, “we were also inspired by the work of noted Southern
painter Jonathan Green and spent a lot of time pouring over photos of his work,
as well as photos of women in traditional Gullah dress.
wanted to focus on primary colors for the flowers — the reds, blues, yellows
that so frequently appear in Mr. Green’s paintings — and we selected a
location that reflects the culture and story of the Gullah Geechee people. This
palette pops brilliantly against the greenery of the marsh location, as well as
the Seashore Farmers’ Lodge No. 767, a fraternal common house built in 1915 by
black farmers for their community.”
grown in local soil at Feast & Flora Farm and foraged on location compose a
brillant floral garment for their model, Giovanni Richardson, “Queen Gigi
Ma’at Ogechi,” Sea Island Gullah Chieftess and founding member of A Taste
of Gullah. “As we created Queen Gigi’s dress, we listened to her stories,
bearing witness to a beautiful, strong woman, living her life and honoring her
heritage as a descendant of slaves. Through listening, understanding and facing
the dark reality that is our history, and our present, we believe we can create
a different future,” Reale and Mewbourn say.
This project was personal and meaningful to the creators, and they credit their model for her guidance and collaboration. “We saw this as an opportunity to highlight the Gullah Geechee community with the hope of challenging people to think of Charleston not just as a place of iconic landmarks frequented by tourists, but as a place whose farms, homes, and plantations were born on the backs of enslaved people, people whose descendants live here and to whom we owe a debt we will never be able to repay.”
Creative Credits: Floral Designer: Toni Reale, Roadside Blooms, North Charleston, S.C., roadsideblooms.com, @roadsideblooms_shop Farmer/Florist: Laura Mewbourn, Feast & Flora Farm, Meggett, S.C., feastandflorafarm.com, @feastandflora Venue: Seashore Farmers’ Lodge No. 767, James Island, S.C., National Registry of Historic Places Model: Giovanni Richardson, “Queen Gigi Ma’at Ogechi,” Sea Island Gullah Chieftess and founding member of A Taste of Gullah, tasteofgullah.com Design Assistants: Kelsey Bacon, Joy Colby, Scott Woytowick Photography: Philip Casey, philipcaseyphoto.com, @philipcaseyphoto
wanted to tell a story of a sassy, confident, modern-day young woman, and she
framed her narrative around the late 1950s and early 1960s. “I also wanted
this design to embrace women in all shapes and sizes and reflect their power,”
she says. “Bethany Little of Charles Little & Co., a farm known for
fabulous dried flowers, assisted me with this project. We decided to highlight
the 1960s dried flower vibe. We loved showcasing a combination of dried and
fresh flowers as a way to extend the ‘local’ season in our floral designs. To
me, flowers in all stages of their lifecycle have beauty. I would love folks to
look at this design and be confident about stepping away from following the
crowd; to not be afraid of what people think of their art, but to be bold and
Creative Credits: Designer: Beth Syphers, Crowley House Flower Farm, Rickreall, Oregon, chflowers.com, @crowleyhouse Fresh and Dried Floral: Crowley House Flower Farm and Beth and Charles Little, Charles Little & Co., Eugene, Oregon, charleslittleandcompany.com, @charleslittleandco Venue: McMinnville, Oregon Models: Rilley Syphers and Remington Kuenzi Hair and Makeup: Rilley Syphers, @rilley.h.s Photography: Haley Swinth, haleyswinthphoto.com, @haleyswinth
Tongson is a farmer-florist in the Orlando area who partnered with FernTrust,
one of the nation’s largest sources of Florida-grown ferns and foliage.
“My starting point for the design was a visit to FernTrust, where I was
able to see up close all the foliage they grow,” she says. “All of
the shades of green, not to mention the textures and shapes of foliage, were so
inspiring! Many people still do not know that Central Florida is the cut
foliage capital of the world. I wanted to create a design that highlights this
amazing botanical product and encourage other designers to use it as more than
just foliage in their floral arrangements.”
botanical gown and the fern-farm location are thoroughly integrated. “We
want you to look at our story and immediately know its setting — the real,
natural Florida. We were so fortunate that the most perfect oranges were still
on the trees at FernTrust. Spanish moss was moving in the breeze. There were
also majestic oak trees overhead and countless varieties of ferns below. What a
dreamy, magical place!”
Creative Credits: Designer: Eileen Tongson, FarmGal Flowers, Orlando, Florida, farmgalflowers.com, @farmgalflowers Foliage: Jana Register, FernTrust, Seville, Florida, ferntrust.com, @ferntrustinc Venue: FernTrust Model: Isabel Tongson, @isabel.tongson Hair: Katrina Elbo, J. Bauman Salon, shearkatrina.com, @shearkatrina Makeup: Miki Walker, Make Me Up Miki, makemeupmiki.com, @mikilanii Photography: Danielle Werner, Live Wonderful Photography, livewonderful.com, @livewonderful_
For the fourth consecutive year, Slow Flowers will commission designer-flower farmer creative teams to transform popular, American-grown flowers and foliages into Couture Fashion Looks for American Flowers Week!
We’ve been working behind-the-scenes with a fabulous group of Slow FlowersMembers around the U.S. to envision the “collection” for 2019.
A few of the looks have already been produced and photographed; a few more photo sessions are on the calendar later this fall; and in warmer climates like Florida and California, looks will be designed and photographed over the winter months into early spring.
You’ll be the first to see the entire AFW 2019 Botanical Fashion Collection — we promise!
Being featured in Florists’ Review is one bonus for our participants and a wonderful change to promote local and seasonal botanicals AND your growing & design talents!
The series will first appear in the June 2019 issue of Florists’ Review, followed by many other platforms and channels. In fact, we’ll share American Flowers Week badges for you to download free and use in your own promotion and branding.
Until then, help thank, congratulate and celebrate our Designer Dream Teams:
Rayne Grace Hoke, with model and friend Mary Yarumian, on location at Johnny’s Seeds in Winslow Maine.
Rayne Grace Hoke of Florasmuse partnered with our very own sponsor, Johnny’s Selected Seeds, to create a stunning gown embellished with field-grown flowers, herbs and ornamental grains — harvested from Johnny’s famous trial gardens in Winslow, Maine.
Eileen Tongson of FarmGal Flowers, based in Orlando, is teaming up with Jana Register and the fern and foliage farmers from FernTrust in Seville to interpret a glam-greenery look.
Our very own Jenny M. Diaz, the artist and graphic designer who’s responsible for all of the American Flowers Week branding, is bringing her fashionista vibe to a botanical couture look using flowers from Dramm & Echter Farm.
Beth Syphers (left) and Bethany Little (right)
Beth Syphers of Crowley House and Bethany Little of Charles Little & Co., two farmer-florists and good friends are collaborating on a sassy 1950s-60s floral ensemble!
Heather Grit of Grand Rapids, Michigan
Heather Grit of Glamour and Grit Floral is pulling together a creative team to produce a winter wonderland look ~ so Michigan, right?! Her theme: locally-grown ferns and greens.
Laura Mewbourn (left) and Toni Reale (right, with Debra Prinzing)
Two talents who are 100% committed to locally-grown flowers are teaming up for an uniquely Southern-inspired project. Laura Mewbourn of Feast & Flora Farm, a farmer-florist, and floral designer Toni Reale of Roadside Blooms envision a botanical look that reflects and respects the history of their region.
MORE TO COME . . . It’s no surprise that we’ve had more submissions for participants (floral designers and flower farmers) who really, really, want to participate in the 2019 Floral Couture Collection. And with so many talented creatives, we’re finding it super hard to say “no,” so stay tuned for more announcements!
P.S., EVERYONE is invited to conjure their own American Flowers Week botanical couture wearable, because we hope to flood social media with #americanflowersweek goodness come June 28-July 4! Let your imagination go wild!
Kelly Shore Hosts American Flowers Week Interactive Flower Crown Party and Farm Tour
In honor of American Flowers Week, one East Coast florist hosted her second annual Flower Crown Party, inspiring over 50 attendees to M&M Plants and Flower Farm in Dickerson, Maryland on June 27, 2018, leading up to the week-long domestic flower promotion campaign that has taken place annually from June 28 to July 4, since 2015.
Kelly Shore of Petals by the Shore in the Washington, D.C., area coordinated a farm tour and flower crown-making party complete with live band, potluck-style refreshments, and professional photographer.
Partygoers co-mingle among the blooms, picking their favorites to assemble their unique, freeform crowns and arrangements. (c) Erin Tetterton Photography
For Kelly, the party was more than a mingling opportunity; it was a way for flower enthusiasts to develop a keen understanding of where flowers come from and how much work it takes for American farmers to bring their product to market.
“Even though it’s a fun event, we plant the seeds so that the next time [attendees] are at a farmers’ market and see a flower stand, they know more about how farmers grow those flowers — and it might make them more inclined to make a purchase,” she says. “Visibility is key. This is why American Flowers Week is so important.”
American Flowers Week signage adorns the Flower Crown Party flower bar at M&M Plants and Flowers. (c) Erin Tetterton Photography
For the sake of teaching the attendees about the plethora of varieties available from domestic flower farms, the designer steered away from classics such as alstroemeria and roses, focusing more on textural blooms that the attendees wouldn’t normally think of, such as raspberries, strawflower, and Veronica.
After completing their designs, the flower fanatics posed for professional shots of their creations. (c) Erin Tetterton Photography
“People immersed themselves in the challenge and tried different botanical textures. No one’s flower crown was the same,” Kelly says. “It was a hands-on workshop, and I didn’t want it to be ‘cookie cutter.’ I wanted participants to feel empowered to explore and enjoy the experience of being creative with flowers.”
Kelly and her team set up a ‘flower bar’ with buckets of blooms grouped together by color and variety, which encouraged attendees to choose at their will. Attendees ranged from florists and farmer-florists to hobbyists and even a horticulture teacher from a local high school – and each tapped into their creative side, constructing flower crowns, hair combs, and petite bouquets. The flower bar allowed the DIY florists to be cognizant of their choices and feel ownership over their designs.
“I gave a tutorial showing two different styles of flower crowns, but people didn’t have to do it my way,” Kelly explains. “There were no rules. Someone made a floral necklace and it was awesome; I embraced it. People in our society don’t often stop to be creative, but at this party, they were out in nature, having a euphoric experience.”
I am enamored by the flower farming community; by all of the tedious, hard work behind producing an incredible final product. People do this because it’s what they love to do. It’s really about supporting families, and the more I connect with people, the more important it is to me to support this community.
Along with the party, attendees also enjoyed a tour of M&M Plants & Flowers, led by farmer Madgie McGaughan. The productive floral enterprise is a fully functioning farm devoted to the sale of plants and flowers, Kelly and her hosts wanted to attendees to gain an inside look into the strenuous labor that goes into planting and harvesting fresh, local and seasonal blooms.
The Flower Crown Party has become her favorite event of the summer. “We wanted to paint a real picture of what flower farming is actually like. It is so life-affirming,” she says.
Andrea K. Grist Hosts Girls’ Night Out Design Workshop
Rosco’s Fresh Cut Flowers provided their healthiest, most beautiful blooms for the event, giving the arrangements a “straight-from-the-garden” feel.
Enjoying light hors d’oeuvres in Midtown Kansas City’s stylish, naturally-lit Market Studio, floral designer and speaker Andrea K. Gristand 20 flower enthusiasts chatted about the importance of American Flowers Week while constructing freeform-style arrangements.
On June 29th, 2018, Grist taught a popular Girls’ Night Out floral design workshop with The Bloom Academy, which asked her to host the event during American Flowers Week. Andrea shared with guests the importance of using locally-grown blooms in their floral arrangements, focusing on popular design techniques to create more freeform, natural centerpieces full of texture and whimsy.
For her Girls Night Out workshop, Grist and her students played with colorful, textural blooms in their freeform designs.
“We talked a lot about color theory and the design that seems to be popular now, which is more textural, full of color, and asymmetrical,” Andrea says. “I encouraged participants to allow the stems to follow a natural bend; everyone had fun with their designs, because they weren’t stuck in limiting parameters.”
Using blooms provided by Rosco’s Fresh Cut Flowersin Kansas City, Missouri, Andrea and her students enjoyed designing with farm-grown flowers, incorporating the leaves and foliage and creating arrangements cohesive with the “natural, American-grown” look that reflects the beauty of using straight-from-the-garden flowers. According to Andrea, many of the attendees were already familiar with American Flowers Week, which showed her that the phenomenon “seems to be the New Thing.”
Andrea worked with the farmers at Rosco’s to select the best of the best for her Girls’ Night Out workshop: just-picked peonies, Asiatic lilies, zinnias, dahlias, cosmos, and other vivid blooms.
Instead of focusing on one palette, the instructor explained to her attendees that when buying from local farms, florists must adapt and trust that farmers will supply the best blooms of the moment. In this way, Andrea taught that beautiful arrangements can based on personal taste, artistic creativity, and flexibility.
“I stuck to basic design principles, used American-grown flowers, and used chicken wire instead of foam to continue with the sustainability theme,” she adds.
Slow Flowers contributor, Mackenzie Nichols is a freelance writer and experienced floral designer. She writes regularly for the Society of American Florists’ Floral Management magazine, and her work also appears in The Boston Globe, The American Gardener, Canadian Florist, and Tastemakers music magazine. She interned with MSNBC, Donna Morgan, and The American Horticultural Society and holds a Bachelor’s degree in Journalism with a minor in Music Industry from Northeastern University. Mackenzie worked as a floral designer for Fern Flowers in Boston’s Back Bay Area, and Tiger Lily Florist, the top flower shop in Charleston, South Carolina. She lives in Manhattan’s East Village.
Here’s the gorgeous arrangement Andrea used to promote her workshop on Instagram.
When she sees an opportunity, Andrea K. Grist grabs it. This Kansas City, Missouri area owner of Andrea K. Grist Floral Design specializes in weddings and events, and she’s a passionate member of Slowflowers.com.
Andrea is seen here in her element, when we lectured together at St. Louis Art Museum (c) Tiffany Buckley
Knowing that American Flowers Week is set for June 28th to July 4th, Andrea got super creative to plan a media appearance and a workshop to promote Kansas- and Missouri-grown flowers. We’re so impressed with this idea, we wanted to share it with you!
First, the workshop.Andrea partnered with The Bloom Academy, a floral design school owned by Emily Walters of Emmy-Rae Design Studio. “She asked me to be a guest designer for some of her workshops and I pitched an idea about doing one for American Flowers Week,” says Andrea. Emily was intrigued and checked out our website here, as well as other online resources about American Flowers Week — and soon, the idea took hold.
According to Andrea, her design students will learn all the basics of floral preparation and care; vase arranging and other tips, tricks and tools from a professional florist. “But we’re adding the twist of using all-American grown product, which will be sourced locally from three flower farms in my area,” she says.
Education and outreach are part of the agenda, as Andrea plans on giving the students a primer on the Slow Flowers Movementbefore they start designing. Signage will highlight flowers from each local farm and Andrea envisions cross-promotion opportunities with area farmers’ markets to attract students.
The Bloom Academy is already promoting the workshop on its web site.
The two-hour evening workshop takes place on June 28th, which is our kickoff day for American Flowers Week. Students of the “American Flowers Week Workshop” will enjoy yummy appetizers and Missouri wine! Click here to see more details.
If that’s not enough good news, Andrea contacted a producer for “KC Live,” a local morning show and NBC Affiliate in the Kansas City media market, and pitched a segment about designing with local flowers. She’s scheduled to appear on set the day before her workshop on June 27th. “This gives us the possibility of selling out if we have extra seats available,” she explains. That’s brilliant!
“I love it when things come together to give me an ability to cross promote with others in our community,” Andrea says. “It’s a happy coincidence.”
Certainly her advance planning adds up to a win-win for everyone, especially for #americanflowersweek! Thank you for sharing your example, Andrea!