The sixth annual celebration of domestic cut flowers June 28-July 4, 2020
SEATTLE, WA (June 8, 2020) – Debra Prinzing, Slow Flowers founder and creative director, announced details for the 2020 American Flowers Week campaign and unveiled this year’s botanical couture collection featuring five floral fashion looks designed with iconic American-grown botanicals. American Flowers Week is produced by Prinzing’s Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers.
Since 2015, Prinzing has staged a week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers within the U.S. floral industry, generating more than 14.5 million social media impressions on Twitter and Instagram through the power of images, ideas and values promoting American flowers.
“I created American Flowers Week in 2015 as a community-focused floral holiday that encourages participation from everyone in the floral marketplace — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists,” Prinzing explains. “It’s the original, American-grown floral holiday that stimulates interest in beauty, seasonality, local agriculture and sustainable floral design.”
Slow Flowers has again commissioned a dynamic lineup of design teams: flower farmers and florists who partnered over the course of the past year to create botanical wearables. “The theme for 2020 is truly ‘back to nature,’ as flowers as fashion help connect us with the artists who grow them and the artists who design with them across the United States,” Prinzing says.
Each look in the American Flowers Week Collection is unique to the location and season where it was produced and photographed, with design narratives that elevate flowers and foliages as works of art. Florists’ Review magazine, for which Prinzing is a Contributing Editor, has published highlights of the 2020 collection in its June issue, out this week. More images will be published at AmericanFlowersWeek.com.
Participating Slow Flowers designer teams include:
ALASKA: Kim Herning, Northern Lights Peonies (floral design and flowers)
HAWAII: Alison Grace Higgins, Grace Flowers Hawaii (floral design), with flowers provided by ACK Flowers LLC (Papaikou, Hawaii)
MAINE: Michelle Rech, Electric Flora (floral design), with flowers, trial garden location and photography provided by Johnny’s Selected Seeds
SOUTH DAKOTA: Moníca Pugh of Floras & Bouquets LLC (floral design and flowers)
WASHINGTON: Sarah Pabody of Triple Wren Farms/Triple Wren Weddings (floral design and flowers)
Images for all of these looks are available at American Flowers Week Press Page (americanflowersweek.com)
MORE ABOUT AMERICAN FLOWERS WEEK
American Flowers Week is an all-inclusive, virtual promotion campaign designed to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign coincides with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.
American Flowers Week receives sponsorship from Johnny’s Selected Seeds, Longfield Gardens, Mayesh Wholesale Florist, Association of Specialty Cut Flower Growers, Grower’s Discount Labels and Florists’ Review magazine.
American Flowers Week supporters can find more information and resources at americanflowersweek.com. Downloadable fact sheets, infographics and 2020 American Flowers Week logo and social media badges are available for growers and florists to use for marketing and promotion efforts.
Participants are encouraged to use the social media tag #Americanflowersweek to help spread the word about this campaign across all platforms.
About Debra Prinzing:
Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American-grown flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that encourages consumers and professionals alike to make conscious choices about their floral purchases.
Debra is the producer of SlowFlowers.com, the weekly “Slow Flowers Podcast” and the American Flowers Week (June 28-July 4) campaign. Debra is a Florists’ Review Contributing Editor for which she produces the “Slow Flowers Journal” section. She is author of 11 books, including Slow Flowers Journal-Volume One (2020) Slow Flowers (2013)and The 50 Mile Bouquet (2014).
About the Artist:
Slow Flowers commissioned our member Tamara Hough of Morning Glory Flowers to design our American Flowers Week branding for 2020!