Arranged with all-local Pacific Northwest blooms, I love this sweet centerpiece that I made at a design workshop with Tammy Myers of First and Bloom last summer (c) Missy Palacol Photography
A perfect patriotic floral combo! (c) Missy Palacol Photography
Maybe the palette seems a little cheezy to you, but ever since I created American Flowers Week in 2015, I have been on the lookout for fantastic ingredients that add up to beautiful (and anything but cheezy) Red-White-and-Blue floral arrangements and bouquets.
Nothing says “proud” and “homegrown” better than recreating our American flag’s true colors in a vase, right?
Another view and a snap of me with my American Flowers Week-inspired beauties (c) Missy Palacol Photography
That fun, al fresco-style event took place a month or so after American Flowers Week (June 28-July 4) but clearly the stars and stripes were top-of-mind because I didn’t hesitate about the palette when Tammy offered me an entire rainbow of botanicals from which to choose.
MORE RED-WHITE-AND-BLUE FLORALS
I’ve been playing with reds & maroons, whites & creams, blues & indigos — across the botanical spectrum — for the past three years, and now I’m really getting excited about our next American Flowers Week campaign. It’s coming up in just five weeks, so I hope these images inspire you to create your own Independence Day bouquets. Please share them at our Slow Flowers Community Page on Facebook!
All-American flowers, grown in Oregon at Charles Little & Co.
A child’s table, painted delphinium blue by a vintage dealer, is my perfect podium for this bouquet.
A July 4, 2015 Mason jar bouquet featuring ‘Checkers,’ a favorite dahlia from Jello Mold Farm.
Enjoy these glorious red-white-and-blue flowers, picked just in time for American Flowers Week.
That’s right: Slow Flowers Summit is coming to the East Coast!
Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event coincides with the fourth annual AMERICAN FLOWERS WEEK (June 28-July 4, 2018), bringing together creatives, thought leaders and change agents with a lecture series featuring leading voices in the progressive American-grown floral community.
The SLOW FLOWERS SUMMIT will stimulate your curiosity by inquiring, informing, including, instigating and inspiring conventional assumptions as we explore conscious and ethical practices in the floral industry.
The 2018 SUMMIT turns its attention on the future, innovation and reinvention. Who’s invited? Florists, Floral Designers, Farmer-Florists, Retailers, Wholesalers, Growers, Media, Educators, Students and Progressive Thinkers.
Christina Stembel, Farmgirl Flowers
We are honored to welcome CHRISTINA STEMBEL, founder and CEO of San Francisco-based FARMGIRL FLOWERS as our Keynote speaker. Christina’s topic, “Scaling Your Floral Business to the Next Level,” will share insights and lessons from her highly successful e-commerce floral business.
Profiled in every major media outlet imaginable, Christina has experienced so many highs and lows, wins and challenges, and she is generously sharing her story with our community. You will draw lessons for your own business, no matter the size!
Our Keynote will be followed by four inspiring presentations:
Kelly Shore of Petals by the Shore (left) and Mary Kate Kinnane of The Local Bouquet (right)
KELLY SHORE of Petals by the Shore (Maryland) and MARY KATE KINNANE of The Local Bouquet (Rhode Island) on “A YEAR OF LOCAL FLOWERS.” These Slow Flowers members are designers who specialize in weddings and events. Both Kelly and Mary Kate have developed deep relationships with flower farmers in their areas. The women will co-present their personal design and sourcing philosophies and demonstrate floral techniques featuring botanicals from their favorite local flower farms.
Kit Wertz (left) and Casey Schwartz (right), partners in Los Angeles-based Flower Duet
KIT WERTZ and CASEY SCHWARTZ of FLOWER DUET, are a sister-sister dynamic duo who have grown their Los Angeles-based floral business in to a multifaceted studio with services ranging from workshops, tours and online teaching to weddings and events and corporate commissions. Casey and Kit will outline how to think strategically and diversify a non-retail floral studio to attract customers throughout the year. These Slow Flowers members will also demonstrate their take on floral design.
Panelist Jessica Hall, Jonathan Weber and Christina Stembel
Along with our Keynote Speaker, FARMGIRL FLOWERS’ CHRISTINA STEMBEL, we’re excited to welcome JONATHAN WEBER of greenSINNER (Pittsburgh) and JESSICA HALL of HARMONY HARVEST FARM & FLORAL GENIUS (Virginia) in a forward-thinking panel discussing “Tech & Flowers: Amazon, Uber and the Floral Industry.” Increasingly, the intersection of transportation and infrastructure are pressuring everyone along the floral continuum to consider new ways of doing business. This panel will address how floral businesses large and small can think innovatively about delivery their product to the end consumer.
Mud Baron (left) and Walker Marsh (right)
The SUMMIT concludes with an inspiring presentation featuring two “change agents” in Urban Flower Farming. These men are rethinking the way flowers are grown and who gets to produce them in cities facing change, social pressures and economic disparity for many communities. Please welcome WALKER MARSH of THA FLOWER FACTORY(Baltimore) and MUD BARON of MUIR RANCH(Pasadena/Los Angeles) for “Planting Seeds on Urban Flower Farms.”
Tickets to the SLOW FLOWERS SUMMIT include All Sessions, Continental Breakfast, Awesome Swag Bag and Cocktail Reception with Speakers. Registration: $250 per person. Slow Flowers Members and registered AIFD attendees will enjoy preferred pricing: $195 per person. Reserve your seat here.
Debra Prinzing developed the Slow Flowers Summit. She is a Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, Debra has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.
(c) Mary Grace Long
Debra is the producer of slowflowers.com, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 2,500 listeners tune into Debra’s “Slow Flowers Podcast,” available for free downloads at her web site, debraprinzing.com, or on iTunes and via other podcast services.
In 2016, the Seattle Wholesale Growers Market, a farm-to-florist cooperative, honored Debra with the first Growers Choice Award for her “outstanding contributions to revitalizing the local floral community.” In 2016, GWA: The Association for Garden Communicators inducted her into its Hall of Fame. She is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.
Recently, I spent the day with Ellen. She served as my local chauffeur and host when I traveled East for the Connecticut Slow Flowers Meet-Up. That event took place in early October at Trout Lily Farm, which is owned by Michael Russo and Raymond Lennox. Learn more about Trout Lily Farm in my recent interview with Michael for the Slow Flowers Podcast.
As it turns out, Ellen and Michael go way back as friends and fellow art students in both high school and college. Ellen’s work, which is termed “scanner photography,” utilizes freshly-picked flowers, foliage and other gifts from nature as her raw material. When composed into a botanical still-life and then scanned, the resulting digital image can be printed on archival, museum-grade paper for framing, or printed for other products, such as note cards or Ellen’s beautiful silk scarves.
After reuniting with Ellen and seeing her beautiful work again up close, it occurred to me that I wanted to commission a piece in which she created a red-white-and-blue floral portrait for American Flowers Week 2018.
Given the season in New England, it was possibly the last moment when I could have requested that Ellen create a piece for us! Fortunately, Michael and Raymond still had a few dahlias and other goodies on their flower farm for her to clip and incorporate into her floral portrait. Plus, Ellen told me that she also had several cuttings being stored in her refrigerator for (it seems) just this purpose.
I hope you love this gift from the garden — as interpreted by such a talented artist — as much as I do! The graphic branding, which Jenny Diaz created by adding our American Flowers Week typography, will be used in a number of ways to promote next year’s week-long campaign.
HOW SHE DOES IT
Here’s more about Ellen and how she developed this method and style for her work. The text from our Q&A comes from a 2015 article I wrote about her for Garden Design magazine.
Ellen Hoverkamp first started composing images from nature using an early model flatbed photo scanner in 1997, she didn’t even own a camera. Nor did she know the names of most of the plants she used. “It was all about form and color for me.”
Fast-forward to 2005 and Hoverkamp’s evocative and artful assemblages of botanicals and edibles have been profiled in The New York Times. They’ve since been exhibited in museums and graced covers of books (Natural Companions) and periodicals (Organic Gardening and Sweet Paul). She arranges flowers, pods, branches, vines, gourds and roots as vivid still-lifes against striking black backdrops. If Hoverkamp had been born three or four centuries ago, she would have been a Dutch master painter. “I love the hyper-real details of my images,” she says.
Hoverkamp relies on cuttings from public gardens, nurseries and private landscapes to create her pieces. “I scan what other people grow,” she jokes. “I’m forever grateful to the people and places that supply me with plants. The mission of my work is to bring attention to the efforts of gardeners and to the beauty of nature.”
WHAT TO READ
“I created 144 botanical images for Natural Companions: The Garden Lover’s Guide to Plant Combinations (Stewart, Tabori and Chang, 2012), with author / photographer, Ken Druse. He provided plants for 66 of my scanner photographs. Sometimes I worked at his place in New Jersey; occasionally, cuttings were shipped to my studio. Once, Ken delivered plants to me at a parking lot. He would provide lists of Latin plant names for sampling at particular private gardens. That year, the growing season seemed to be about 3 weeks off schedule in CT. I would see all sorts of beautiful floral material that wasn’t on Ken’s list prompting him to say, “Pick whatever turns you on and we’ll figure it out.” I will forever be proud of our collaboration.
SUMMER FLOWER COMBINATIONS TO PHOTOGRAPH
“My most favorite (and also the most challenging) flowers for scanning are peonies from private gardens. I love this composition of Sandi Blaze’s peonies with beauty bush and ninebark, picked from her cottage style gardens, dubbed, “Pixie Perennials” (pixieperennials.com) in Wilton, Conn. An image I composed at Jennifer Brown’s garden, in Greenwich, CT, shows the beautiful diversity of peony forms and petal colors.”
SUMMER VEGETABLE COMBINATIONS TO PHOTOGRAPH
“I used edibles for my art long before the popularity of the farm-to-table initiative. I’ve always liked combining organic vegetables with ornamental floral material. I collect the vast majority of edibles at Trout Lily Farm (trout-lily-farm.com) in North Guilford, Conn. They are grown by my longstanding dear friend Michael Russo, vegetable and flower farmer and floral designer. Michael has collaborated with me and sustained my work since the early days. He has expanded his gardens at Trout Lily Farm offering me more variety – and his farm stand customers reap the benefits, as well. The cool thing is that I can set up my scanner in his barn and work directly from the garden.”
FAVORITE PUBLIC GARDENS
“I love the Northeast’s many public gardens. I have had two solo exhibitions in the Alice Milton Gallery at Tower Hill Botanic Garden in Boylston, Mass. (towerhillbg.org) and I was their first Artist in Residence. On August 22nd, I’ll be teaching ‘APPetizing Edibles,” an introduction to imaging food using a flatbed scanner and to editing scans using mobile-device photo apps. On September 10th, Trout Lily Farm and I will be vendors in the marketplace as part of “Gardener’s Day 2015: A Celebration of Plants” at Blithewold Mansion, Gardens and Arboretum in Bristol, Rhode Island (blithewold.org). The personable team of gardening enthusiasts and horticultural professionals guide and welcome visitors to the lovely grounds of this historical estate.”
“I consider Broken Arrow Nursery (brokenarrownursery.com), growers of rare and unusual plants in Hamden, Conn., a favorite destination. The Jaynes family and their knowledgeable staff are longstanding contributors of cuttings, and have provided great information and general support for my work.”
FAVORITE GARDEN ACCESSORIES
“I love using Florian pruners (florianpruners.com). They are handy, dependable and made in the U.S.A. I wear Foxgloves (foxglovesinc.com), which made of soft Lycra fabric and are perfect for flower picking. They were created by my friend Harriet Zbikowski, a landscape architect and professional horticulturist.
NOTE: Ellen’s American Flowers Week 2018 piece will be available to order as a print early next year — and we’ll share the link to her online order page soon. For now, you can peruse her catalog of botanical images, prints, cards and scarves — HERE.
Yep, you read that right: 5 million and counting! That’s the social media impressions generated by YOU and YOUR Instagram & Twitter Posts in the past 30 days!! #AmericanFlowersWeek has exploded — just like fireworks!
In our third year, participation in AFW more than tripled the impressions generated last year, putting #americanflowersweek on the map in all 50 states!
[Imagine the true metrics if Facebook let us track hashtags? Just sayin’!]
Thank you to each one who joined in! The Slow Flowers Communityhas the momentum to effect change in the marketplace, so continue posting and sharing the #slowflowers message every week of the year! Source: Keyhole.co
The 3rd Annual American Flowers Week has come to a close and it was our best ever!With participation across the U.S. in all sectors of the floral industry, this New Floral Holiday is waving the flag and making a splash from coast to coast.
Read on to discover how the Slow Flowers Community spent this year’s campaign celebrating American-grown flowers — be inspired and start making plans for your 2018 floral parties, events and creative projects!
Floral Fashions — a Couture Approach
Showcasing the design work of four Slow Flowers members, from left: Tara Folker of Splints & Daisies; Riz Reyes of RHR Horticulture; Teresa Sabankaya of Bonny Doon Garden Co. and Amy Kunkel-Patterson of Gather Design Co.
This year, Slow Flowers, which presents American Flowers Week, commissioned five floral-inspired fashion shoots depicting iconic American grown blooms. The designers who contributed their creativity and artistic talents teamed up with generous flower farms that donated stems straight from their fields and greenhouses.
Melanie Cherry, Town & Country Markets’ floral boss, shared this shot of an in-store sunflower display for American Flowers Week.
Diana Westcott, regional floral buyer for Whole Foods’ Mid-Atlantic Region based in Maryland, shared this beautiful display from one of her floral departments!
Slowflowers member Rita Anders of Weimar, Texas-based Cuts of Color, delivered hundreds of bouquets and bunches of American Flowers Week blooms to Central Market in Houston. She texted us these photos and added: “Labels look great! I love the labels!”
Steve Pabody, partner in Triple Wren Farms in Ferndale, Washington (with his wife Sarah Pabody) have a fabulous partnership with Cone & Steiner General, a neighborhood convenience store, with soon-to-be 3 Seattle locations.
AMERICAN FLOWERS WEEK Promotion Idea
Kathleen Barber of Erika’s Fresh Flowers in Astoria, Oregon, donated all net proceeds of her locally grown bouquets sold during American Flowers Week to Northwest Battle Buddies, a nonprofit partnering combat veterans with professionally trained dogs. Love this idea and the personal, healing connections being made with Kathleen’s flowers.
[Note: this is an expanded bonus interview conducted for Florists’ Review June 2017]
Amy Kunkel-Patterson of Seattle’s Gather Design Co. once tried to convince a bridal studio to let her sew flowers onto a wedding gown for a styled shoot. They didn’t go for it, so faced with designing a gown out of classic American sunflowers, she jumped at the chance.
“I’ve been wanting to build a dress out of flowers, but there wasn’t a wedding gown designer around who would let me sew flowers on a very expensive dress,” she says.
Amy is the first to admit that working with sunflowers wouldn’t have been her first choice. “Most designers, especially designers who do weddings, would probably have the response I had: ‘Oh. Sunflowers. A big yellow thing with a dark center. Who wants that for their wedding?'”
Ever the researcher, Amy began to discuss her floral options with the staff and farmers of the Seattle Wholesale Growers Market. “They showed me all the options. Beyond yellow, there are varieties in the brown palette, and ones where the petals start a little bit yellow in the center and then fade to mostly brown. And then, they offered me a bunch of the burgundy and plum sunflowers. I’ll admit, I didn’t know there were plum-colored sunflowers before I did this project.”
The elevated palette allowed her to incorporate other seasonal field flowers, such as wine-colored amaranth and ‘Sahara Mix’ rudbeckia, which echoes the sunflower shape but on a softer, smaller scale.
When I saw the different shades and variations of the sunflowers, it was an ‘a-ha’ moment for me. And I knew this didn’t have to be just a solid yellow sunflower gown, but one with yellow fading into other colors to create something very elegant.
Having learned to sew and build things as a kid, the idea of working with unconventional tools wasn’t daunting. It’s these skills that have served Amy well as a wedding designer working on large-scale installations.
With the idea of a dress design in her mind’s eye, and with a willing model, flower farmer Kelly Uhlig of Sonshine Flower Farm in Langley, Wash., Amy began to fit a two-piece garment that would serve as the basis for her gown. “I actually started with a dress that I bought at Goodwill and cut down to make a bodice with a plunging neckline and a really open back. The skirt is a flat king bed sheet draped over two types of chicken wire and a bit of tulle, with a belt that fastens on the inside of the skirt so you don’t see it as it cinches around her waist.”
Amy jokes that at times she felt more like a builder than a floral designer because of the amount of metal involved, including a section of 1/2-inch grid hardware cloth. “The entire gown weighed about 65 pounds,” she points out.
The skirt’s wire foundation was necessary because of the heavy flower heads, more than 500 altogether. “I didn’t want the train to collapse so I had to create a physical structure to hold it out.”
Because of the sheer quantity of flower heads, Amy’s original idea of sewing each botanical piece to the fabric base wasn’t practical. “It would have taken far too long and the flowers would have wilted by the time I finished,” she says. Tubes and tubes of cold Oasis glue did the job, however — at least one-half gallon of glue by Amy’s estimate. “I didn’t start attaching the flowers until late afternoon the day before our photo shoot. Then I attached the rest of the sunflowers, the amaranth and rudbeckia on the day of the shoot. I’m so glad that my friend Erin Shackelford of Camas Design volunteered to wrap the little grass pieces into tassels to edge the hem of the skirt.”
Other finishing details include single threads of burgundy amaranth that drape beautifully over the model’s waist and hips, speckled turkey feathers collected from a local farm and a charming hair piece that echoes the botanicals use for the dress. “I’m just thrilled with how it turned out,” Amy says.
The U.K.’s most important wholesale floral hub launched BFW in 2013 as a low-budget, social media-driven “annual celebration of seasonal, locally-grown flowers and foliage united the U.K. cut flower industry and sparking public and media interest in where our flowers come from.” It has become a popular and successful campaign to promote British flowers — and floral designers.
By the time we had finished sipping from our steaming mugs of tea in the Market’s employee break room, I was thinking to myself: “I should start American Flowers Week.”
Helen and her colleagues were immensely helpful and supportive. I returned to the U.S. in late May 2015 inspired by the BFW model, equipped with Helen’s suggestions and resources, and by the end of June, I introduced American Flowers Week.
It seems entirely fitting that our week coincides with Independence Day, July 4th. Not only do these dates provide a patriotic hook on which to hang AFW, the timing is perfect because there are local flowers growing on farms in all 50 U.S. states, Alaska included, in late June and early July. And, as one wholesale floral manager suggested: “It’s otherwise a down time in floral, so we love having a new event to help promote flowers.”
The initial grass-roots endeavor enjoyed 400,000 social media impressions during the 2015 campaign.
In 2016, we added beautiful collateral material, a free USA floral coloring map that participating florists and flower farmers could download and share with customers, and even red-white-and-blue stickers used by florists, flower farmers and retailers to label their AFW bouquets. Impressions on social media hit 1.3 million last year.
This year’s campaign graphic features Floral Fashion by Amy Kunkel-Patterson of Gather Design Co., photography by Anna Peters, and graphic design by Jenny Diaz — read the entire story tomorrow!
I can’t wait to see what we’ll reach for 2017. This is Day Two of American Flowers Week and we’ve already hit 2.0 million impressions on Twitter & Instagram alone! That’s radical! Love how the Slow Flowers Tribe is helping make American Flowers Week a *trending topic!
For 2017, I’ve borrowed yet another page from British Flowers Week. BFW selects five iconic U.K.-grown flowers and pairs each with a high-profile florist or design team to produce installations and vignettes. The press and online media devour these images — and of course, the publication of them creates a buzz about British flowers and the farmers and florists who supply them.
Slow Flowers, which presents AFW, has commissioned five floral-inspired fashion shoots depicting iconic American grown blooms. The designers who contributed their creativity and artistic talents teamed up with generous flower farms that donated stems straight from their fields and greenhouses.
The goal? To showcase domestic and seasonal flowers in a new and engaging way — and to show how inventiveness and ingenuity, along with American grown flowers, produce beautiful results.
Upcoming: For the next 5 days — through July 4th — I’ll post the story of each Floral Fashion, with insights from its designer, as well as flower farmers who provided the botanicals incorporated in each wearable style.
What inspired me to create the Slow Flowers Summit?
Over the years, there have been other ideas floating around about a conference focused on flower farmers and florists coming together to learn about the Slow Flowers Movement, but nothing really gained traction and I didn’t have a clear idea of what I wanted it to be.
That is until two things happened last year.
Debra, with Amy Stewart (c) and Scott Brown (r), photo courtesy Field to Vase Dinner Tour.
The idea first began to form while I was chatting with my friend Amy Stewart and her husband Scott Brown at the first Field to Vase Dinner of 2016.
We were enjoying the spectacle of a tulip-filled commercial greenhouse at Sun Valley Flower Farm in Arcata, Calif., not too far from where Amy and Scott live.
And as we reminisced about Amy’s New York Times bestselling book Flower Confidential, which includes a significant narrative about Sun Valley and its CEO Lane DeVries (who was our host at that dinner), I blurted out to Amy: “Wow, do you realize that next year, 2017, will be the ten-year anniversary of Flower Confidential?”
She laughed and said, no, she hadn’t really made that connection. And then she said: “I should do something to commemorate that. We should do something together.”
Amy’s presentation: “Where We’ve Come From and Where We’re Heading” shares her floral obvervations and predictions.
We both filed the idea away and then later in the year, while I was beginning plans for American Flowers Week 2017, I thought, “Why don’t I hold some kind of symposium during that week? Maybe Amy will come and speak.”
The Slow Flowers Summit, the idea more than anything else concrete, bubbled up into my consciousness and I looked at the calendar to think about my options.
I called Amy and asked if she would be my keynote speaker to talk about the decade of change that we’ve witnessed in the domestic cut flower industry.
She immediately said, “Yes, I’m in!”
Amy’s involvement lent the gravitas that we needed as the hub around which to build a full day of conversations about the progressive ideas that the Slow Flowers Movement espouses. Rather than a farming-themed symposia, the Summit speaker lineup and topics came together to include professional floral design, domestic sourcing and environmentally-conscious practices, personal development, as well as business branding, values and creativity.
And this leads to the second thing that inspired and influenced me. I attended the Seattle TEDx conference last November, curious to experience that format. I wanted to think big and be nontraditional in my approach to staging my own mini-version of such an ambitious platform. The way TEDx is packaged and produced appeals to me. The use of visuals and video that accompanies the presentations, the condensed time-frame for multiple talks, the unexpected topics — all of these ideas influenced what I wanted for the Summit.
Teresa will present “Post-Modern Posies: Botanical Messages for today.”
So the lineup came together with Amy and I knew Teresa Sabankaya of Bonny Doon Garden Co.had to be involved. Teresa is the “real” florist profiled by Amy in Flower Confidential — the Santa Cruz florist whose sidewalk kiosk filled with flowers from her own cutting garden gave Amy an alternative (and successful) model to contrast with the global floriculture industry documented elsewhere in her book.
I also wanted a dynamic emcee and I’m so fortunate that James Baggett, longtime friend and editor from Country Gardens magazine, said yes.
Now the garden editor for Better Homes & Gardensmagazine, James’s energy, intelligence and engaging personality will strike the perfect chord for our day’s schedule of events.
And yes, he is a lover of all flora and fauna, especially puppies!
Two other innovators agreed to join the program and I am thrilled that they’ll be part of the Summit for similar reasons.
Emily (left) and Lisa (right) will push your creative thinking to new levels.
Both Emily Ellen Anderson of Lola Creative(Seattle) and Lisa Waud of pot & box (Detroit) are floral designers who think and execute flowers in a thoroughly unconventional manner.
I believe their presentations will embolden audience members to take creative risks, develop a personal value and mission statement, and stay true to those beliefs as artists. In addition to talking about reinvention — personally, professionally and sustainably, Emily will produce a foam free floral wall in “real time,” over the course of the day’s activities — engaging participants to design alongside her and learn about her methods. Lisa will lead “a creative conversation” as she shares her personal journey in artistic risk-taking — including her story of the now-famous Flower House Detroit (2015) and Detroit Flower Week(2016).
Clockwise, from top left: Leslie Bennett, Chantal Aida Gordon, Riz Reyes and Nicole Cordier Wahlquist. Their panel discussion will open new paths to a more inclusive, meaningful experience for all of us.
It was at Detroit Flower Week that something really special occurred – a conversation about diversity (or lack thereof) in the floral industry. I was so pleased that Lisa hosted an in-the-round discussion among professionals attending Detroit Flower Week, and I wanted to continue the dialogue with a panel at the Summit. In my opinion, horticulture and floriculture have similar trajectories, so I’ve invited four amazing talents from both worlds to share their personal narratives about being people of color navigating their professional paths in flowers and gardens. Continue reading →
Illustrated by Jenny Diaz, our new USA State Flowers coloring map is yours to print & share
Last year’s USA floral coloring map was a big hit with everyone who joined American Flowers Week promotions. We heard from Slow Flowers members who shared free copies at their Farmers’ Market stands, who took copies to their kids’ classrooms, and who handed out the coloring pages at their retail shops.
When it came to planning a 2017 version, artist Jenny Diaz went in a new direction — to celebrate the official State Flower of all 50 states, individually and compiled in to a beautiful new map (seen above).
Looking for a specific State, such as Your State?! Individual Maps can also be downloaded and printed for your promotions. We encourage you to add your own logo to the artwork and PLEASE post images of what you color! Tag with #americanflowersweek and #stateflowermap
We’re so excited that editor/publisher Andrew Mefferd invited Slow Flowers’ Debra Prinzing to contribute a story about American Flowers Week in the current June issue.
We hope it inspires his readers to join this pro-local-flowers campaign!
Join this cost-effective social media campaign to promote your locally-grown blooms
The story begins this way:
American-grown flowers are worth celebrating, so I figured they needed their own holiday. It’s called American Flowers Week. And what better time of year than July 4th, Independence Day, to plan the festivities? For the third consecutive year, American Flowers Week (June 28-July 4) gives flower farmers and their customers endless good reasons for promoting homegrown botanicals.
I come from the world of media, and I know how important having an answer to the “why now?” question can be when persuading writers and editors that a story is timely or relevant. If the news generated by last year’s AFW campaign is any indication, there is indeed media interest in featuring American-grown flowers in newspapers, magazines and blogs, and even on television. Hey, it’s newsworthy!
Special thanks to everyone who shared their support and past experiences for the story, including: