American Flowers Week 2025 artwork by Jenny M. Diaz (portrait)
Our beautiful branding for 2025 American Flowers Week features 50 hand-painted “state quilt blocks,” created by our longtime graphic designer and featured artist, Jenny M. Diaz

As the original domestic flower promotional campaign, American Flowers Week was founded in 2015.

By 2016, we commissioned our first botanical couture look, a red-white-and-blue flower ‘fro designed by longtime Slow Flowers member, Susan McLeary.

American Flowers Week 2025 botanical couture fashions
American Flowers Week 2025 botanical couture fashions

The floral fashions continue, with seven floral garments created for 2025. We welcome returning botanical couture designers, Jennifer ReedKelly Shore, and Alanna Messner-Scholl, and are thrilled to welcome new contributors, including Andee Zeigler of Three Sepals, and students of Stockbridge School of Agriculture (University of Massachusetts), led by instructor Sarah Berquist. We love the inventiveness and we especially love Zeigler’s philosophy of growing flowers so you can “wear your garden.”

It’s a busy season for everyone, and we look forward to following our community through American Flowers Week. Post your local blooms as we share the beauty and message of local flowers – we’re excited to see what you grow and create!