Celebrating American Flowers Week’s 10th Anniversary

Portrait Badge for American Flowers Week 2024

The campaign debuted in 2015 and has continued for a full decade as the original domestic flower promotion holiday.

The relevance and importance of local, seasonal, and sustainably grown flowers continues to influence the professional floral marketplace, as well as passionate consumers. By designating a single week to our promotion, Slow Flowers Society elevates awareness and highlights the many reasons to support local flowers, and those who grow and design with them.

During this week — June 28-July 4 — we will be sharing our beautiful botanical couture collection with you, including details about the designers and floral ingredients included in this creative project. Enjoy locally-grown, American-grown blooms as wearable art!

This year’s American Flowers Week botanical couture collection is uniique to the location and season where it was produced and photographed, with design narratives that elevate and reimagine flowers and foliage as botanical couture.

Read more about Lesley Goren, our American Flowers Week 2024 featured artist (see her illustration above). Download AFW social media resources here.