Square Post or Badge for American Flowers Week 2024
2024 American Flowers Week Branding
by Artist Lesley Goren

We’re thrilled to unveil the 2024 American Flowers Week branding, created exclusively for Slow Flowers Society by Lesley Goren

Lesley Goren is an artist and illustrator interested in “place,” be it the woods, the city, or somewhere in between. She creates original work depicting the beauty of California’s natural environments, as well as informational illustrations explaining plant and fire ecology. Her drawings are contemporary and lively while remaining scientifically accurate. She loves using images and text to make ideas more accessible. 

Lesley has shown and sold her work in galleries, boutiques, and park visitor centers throughout California and beyond. She creates custom illustrations for clients, especially in the environmental-based nonprofit sector. She also creates commissioned art for clients and collectors. Lesley resides in Ventura County, California. 

We first connected with Lesley in 2021 after following her on social media and falling in love with her focus on native plants, wildlife, and ecology. It’s taken a few years to make this work, but we’re thrilled that Lesley was available to create this original American Flowers Week illustration shown above! 

We love how Lesley thoughtfully research native flowering annuals and perennials “across America,” which supports one of our important insights for 2024.  

Our designer Jenny M. Diaz has added American Flowers Week branding to Lesley’s illustration for your social media use. We hope you use these graphics to show your support of American Flowers Week — it’s not too early to start sharing the joy of native American flowers!