american flowers week

American Flowers Week at the grocery store

Debra Prinzing
Flowers at Town & Country Market on Bainbridge Island, Washington (c) Grace Hensley

Town & Country Markets, a six-location chain of neighborhood grocery stores in the greater Seattle area, has been one of our most consistent partners for celebrating American Flowers Week each year.

Led by Melanie Cherry, floral category manager, each floral department across the company put their personal spin on decorations and displays, all with the goal of driving sales and engaging shoppers who are inspired by local, Washington-grown flowers.

The flower & garden department at T&C’s Central Market Poulsbo

Here is how two of the floral managers created buzz and excitement in 2019. We asked Grace Hensley, a local photographer, blogger and container design expert to stop by and capture these photos at T & C’s Central Market Poulsbo and at Town & Country Bainbridge Island. Kudos to each manager, who I’ll mention below. Can’t wait to see what they create for 2020!

T&C used photography from one of Slow Flowers’ American Flowers Week botanical fashions to create in-store signage. The dahlia quilt was designed by Tammy Myers of LORA Bloom and photographed by Missy Palacol.

Josh Hessler, floral department manager at Central Market Poulsbo, shares this background:

At Poulsbo, we got excited about British Flowers last year and the floral couture gowns and dresses we saw during that time in the weeks earlier in preparation for American flowers week. Our thought was to do something similar for American flowers week while highlighting our local flowers from the Northwest. As we began to dig into our various ideas we honed our ideas down to two main thoughts:

A flag-inspired apron worn by a mannequin, with cheery sunflowers peeking from the pockets at Central Market Poulsbo

The first was summer-Americana, including the flag, and some red, white, blue themes along with bright sunflowers and other pops of color.

Floral-decor on summer garden hats, as part of the American Flowers Week displays.

The second was to create some hats with flower-craftiness creating some creative pops of floral high fashion on our display.

The result was a display that was fun to create and highlighted our regional and hyper-local flower offerings! Customers loved the end results as well.

Americana accessories to highlight locally-grown blooms.

Many offers to buy the floral hats, and the American flag apron (worn by one of the mannequins) came in even though we weren’t offering them for sale! This interest led us later in the summer to offer a free interactive clinic on flower crown crafting for customers, which was a tremendous hit and is still ask for regularly!

The T-shirt reads: “Bikes & Beer & Beaches & Bainbridge.” It pairs beautifully with a leather jacket and a charming floral skirt at T&C Market on Bainbridge Island (Washington).

Sarah Swalley, floral department manager at Town & Country Market – Bainbridge Island, and her team put the flavor of island living into their displays:

The fabulous floral fashion look (left); manager Sarah Swalley (right), at the floral design counter.

The department displays featured a vintage-inspired bicycle, decorated with local flowers, and a mannequin dressed in a popular local T-shirt.

The floral department greets shoppers who enter T&C Markets on Bainbridge Island, Washington, during American Flowers Week.

Customers selected from lush, seasonal hand-tied bouquets, wrapped in kraft paper with the American Flowers Week bouquet label.

Here are some other inspiring design ideas from these talented floral teams:

BAINBRIDGE ISLAND:

POULSBO

Order Your American Flowers Week Bouquet Labels Here. Labels are a Slow Flowers member benefit.

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